Healthcare Is Personal: Blue Cross of Idaho’s Reagan Greene on Trust, Growth & Experience

This week, Jim welcomes a guest who gave him some very good advice. When Reagan Greene met Jim at the Kellogg Marketing Leadership Summit last May, she told him, “You need more healthcare leaders on the podcast.” So, naturally, he invited her on. Reagan is Vice President of Marketing and Experience at Blue Cross of Idaho, the state’s largest health insurer and an independent member of the Blue Cross Blue Shield Association. She leads marketing, communications and customer experience, along with statewide community partnerships and engagement. Reagan has spent nearly 25 years in healthcare, but her path to marketing began somewhere very different. She studied anthropology and sociology, lived