Beyond the Office: CBRE CMO Benji Baer on the Future of Work, Marketing & Leadership

What happens when the very definition of “workplace” changes almost overnight? This week, Jim sits down with Benji Baer, Chief Marketing Officer of CBRE, one of the world’s largest commercial real estate and investment services companies. Operating in more than 100 countries, CBRE helps companies and investors buy, sell, lease, finance and manage everything from office towers and logistics centers to data centers, hotels and major urban developments. Benji joined CBRE in 2019, just months before the pandemic fundamentally reshaped how we think about offices, cities, flexibility and human connection at work. But her career has long been built around navigating complex businesses and industrie