Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer

As people take greater ownership of their health, the role of brands is changing. Recorded live at the Havas Café during the Cannes Lions International Festival of Creativity, this conversation explores how marketing can help people live healthier, longer, and more fulfilling lives. Jim is joined by: Yvonne Bryant, Hemoglobinopathies Commercialization Head at Novo Nordisk, whose career has spanned clinical research, drug development, commercialization, and consumer marketing. Today, she leads commercialization efforts for rare blood disorders, helping translate breakthrough scientific innovation into meaningful patient impact. Lauren Gellman, Chief Marketing Officer for Health and Home at Go