Inside Uniqlo's US expansion strategy with head of marketing Nico Cessot

Uniqlo has taken the U.S. by storm. The Japanese purveyor of affordable but high-quality basics has become a household name, particularly on the populous East and West Coasts of the country. But in the last year, Uniqlo has ratcheted up its expansion in the U.S. It has opened dozens of new stores across the U.S., with its 87th store opening in Washington, D.C. at the end of last month. Nico Cessot, head of marketing in North America for Uniqlo, joined the Glossy Podcast to talk about some of the expansion strategies Uniqlo has adopted to grow its American audience. According to Cessot, despite operating in the U.S. since 2005, Uniqlo still has plenty of room to grow its customer base and bui