A Leading Restaurateur on What It Takes to Scale a Winning Culture

When a company is small, maintaining a strong culture can feel relatively easy. But as organizations grow, layers of management, geographic distance, and pressure for efficiency can make it much harder to preserve what made the company special in the first place. Restaurateur Danny Meyer has spent decades figuring out how to do just that. He founded Union Square Cafe and built Union Square Hospitality Group, then helped scale Shake Shack from a single location in New York City into a global restaurant chain. Along the way, he’s learned that culture isn’t what happens when the CEO is in the room—it’s what happens when they’re not. He explains how he turned his philosophy of “enlightened hospi