Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
本条来自 Digiday（Marketing / 媒体），聚焦 营销效果、媒体测量、董事会。 Marketing effectiveness used to be just another front in the attritional conflict between CMO and CFO . Now, it’s something for CEOs to boast about.
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week
- Marketing effectiveness used to be just another front in the attritional conflict between CMO and CFO
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week
It suggests a shift in the way C-suites consider ad spend
Marketing effectiveness used to be just another front in the attritional conflict between CMO and CFO . Now, it’s something for CEOs to boast about.
This week’s second-quarter earnings calls featured several big brand bosses pointing to their companies’ ability not just to spend advertising dollars, but spend them well. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
本条目归入「Brand Marketing」垂直，涉及真实话题：营销效果、媒体测量、董事会。
· 市场：关注 营销效果、媒体测量 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：营销效果、媒体测量、董事会。
· 可思考：如何把「营销效果」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater」：围绕 营销效果、媒体测量、董事会，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
This week’s second-quarter earnings calls featured several big brand bosses pointing to their companies’ ability not just to spend advertising dollars, but spend them well. This is…
Marketing effectiveness used to be just another front in the attritional conflict between CMO and CFO . Now, it’s something for CEOs to boast about.…
Marketing effectiveness used to be just another front in the attritional conflict between CMO and CFO . Now, it’s something for CEOs to boast about.…