Laura Mercier is replacing traditional influencers with tastemaker-consultants
With the launch of its new collective, Laura Mercier is adapting to a social media environment where consumers have grown skeptical of traditional influencer marketing, and micro-influencers and niche tastemakers reign supreme.
本条来自 Glossy（Luxury / Beauty），聚焦 social media marketing、influencer strategy、brand revamp。 When makeup artist Laura Mercier launched her namesake beauty brand in 1996, glossy magazines and department stores sat at the center of beauty influence. Three decades on, the industry has faced a marketing upheaval as social media and online channels take center stage.
With the launch of its new collective, Laura Mercier is adapting to a social media environment where consumers have grown skeptical of traditional influencer marketing, and micro-influencers and niche tastemakers reign supreme
- When makeup artist Laura Mercier launched her namesake beauty brand in 1996, glossy magazines and department stores sat at the center of beauty influence
With the launch of its new collective, Laura Mercier is adapting to a social media environment where consumers have grown skeptical of traditional influencer marketing, and micro-influencers and niche tastemakers reign supreme
When makeup artist Laura Mercier launched her namesake beauty brand in 1996, glossy magazines and department stores sat at the center of beauty influence. Three decades on, the industry has faced a marketing upheaval as social media and online channels take center stage.
But the role of social media is far from static. On its 30th anniversary, the Laura Mercier brand is revamping its social media marketing strategy to keep up with the times.
In May, Laura Mercier launched “The Laura Mercier Collective,” a group of tastemakers to act as both internal consultants and external promoters for the brand. The initial group includes author and former InStyle editor-in-chief Laura Brown; celebrity makeup artist Georgie Eisdell; interior designer Brigette Romanek; and beauty editor and podcast host Amy Chang. Continue reading this article on glossy.co . Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
本条目归入「Brand Marketing」垂直，涉及真实话题：social media marketing、influencer strategy、brand revamp。
· 市场：关注 social media marketing、influencer strategy 对相关品类与竞争格局的潜在影响。
· 消费者：Laura Mercier 的受众行为与偏好变化值得追踪。
· 品牌：Laura Mercier 的叙事、产品与增长动作可拆解复用。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 涉及品牌：Laura Mercier。
· 核心话题：social media marketing、influencer strategy、brand revamp。
· 可思考：如何把「social media marketing」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Laura Mercier is replacing traditional influencers with tastemaker-consultants」：围绕 Laura Mercier，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
When makeup artist Laura Mercier launched her namesake beauty brand in 1996, glossy magazines and department stores sat at the center of beauty influence. Three decades on, the ind…
When makeup artist Laura Mercier launched her namesake beauty brand in 1996, glossy magazines and department stores sat at the center of beauty influence. Three decades on, the ind…