People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won't cut off Google's AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
本条来自 Digiday（Marketing / 媒体），聚焦 Google crawlers、publisher strategy、referral traffic、AI content control。 People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they don’t want to lose out on any potential referral traffic.
People Inc
- People Inc
People Inc
won't cut off Google's AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline
People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they don’t want to lose out on any potential referral traffic.
In a company earnings call on Tuesday, Vogel voiced a dilemma shared by many in the publishing industry, who want to block Google’s AI crawler to have control over their content but fear it would jeopardize the Google search referrals they still depend on. Most publishers are still too dependent on Google referral traffic for their audience, content discovery and revenue to risk cutting off its crawlers.
Related Insights Member Exclusive Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope Subscribe To Read Read More
“If we were to turn off AI, we would turn off search. And as [Tim Quinn, CFO at People Inc.] said, we are nearly on the other side of search being a material driver of value for us. But we’re not there yet. So, we’re clearly not turning this off now. But it is a tool that we can use, and it is something we will constantly be looking at,” Vogel said. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
本条目归入「Technology AI」垂直，涉及真实话题：Google crawlers、publisher strategy、referral traffic、AI content control。
· 市场：关注 Google crawlers、publisher strategy 对相关品类与竞争格局的潜在影响。
· 消费者：People Inc. 的受众行为与偏好变化值得追踪。
· 品牌：People Inc. 的叙事、产品与增长动作可拆解复用。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 涉及品牌：People Inc.。
· 核心话题：Google crawlers、publisher strategy、referral traffic、AI content control。
· 可思考：如何把「Google crawlers」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「People Inc. CEO: We’re not turning off Google crawlers yet」：围绕 People Inc.，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
“If we were to turn off AI, we would turn off search. And as [Tim Quinn, CFO at People Inc.] said, we are nearly on the other side of search being a material driver of value for us…
In a company earnings call on Tuesday, Vogel voiced a dilemma shared by many in the publishing industry, who want to block Google’s AI crawler to have control over their content bu…
People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they don’t want to lose out on any potential referral tra…