Hollister, Neutrogena lay out Lollapalooza plans centered on Gen-Z awareness, merch sales

At Lollapalooza this year, fashion and beauty brands are taking a more physical approach to showing up at the festival.

Neutrogena will be the inaugural official skin-care partner at Lollapalooza in Chicago when the festival starts on July 30. While Neutrogena will have campaigns and advertising adjacent to the festival, like out-of-home advertisements around the city of Chicago leading up to and during the event, the brand is also investing in numerous on-the-ground activations.

Neutrogena will host six free sunscreen stations around the festival grounds, giving out over 180 gallons of free sunscreen, along with air-conditioned cooling stations for attendees to take a break from the heat. The brand is also hosting a welcome party for 120 influencers on the first night, sponsoring creator posts throughout the weekend and seeding over 4,000 samples of its Hydro Boost Water Gel product throughout the festival. Continue reading this article on glossy.co . Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.