Prada Beauty names Zendaya face of Paradoxe

本条来自 Luxury Daily（Luxury / 资讯），聚焦 Prada Beauty、Zendaya、Paradoxe、香水代言。 Zendaya’s appointment coincides with the release of the new Paradoxe Sweet Chemistry Eau de Parfum. Image credit: Prada Beauty Italy’s Prada Beauty ’s most popular fragrance franchise has a new face. The brand has tapped American actress Zendaya to represent its Paradoxe perfume globally. Her appointment coincides with the release of the new Paradoxe Sweet Chemistry Eau de Parfum. Signature scent The appointment marks the beginning of a new ambassador era for Prada Beauty, a franchise conceived around multidimensional self-expression and the freedom to embody seemingly contradictory qualities. Zendaya will now carry that message forward as Prada Beauty develops the collection’s next phase. She promotes Sweet Chemistry, which adds a sweeter fruity-floral gourmand composition to the line. “I love how Paradoxe celebrates complexity, capturing both strength and vulnerability without trying to frame or define someone,” said Zendaya, in a statement.           View this post on Instagram                       A post shared by Prada Beauty (@pradabeauty) “For me, the fragrances we choose are a reflection of how we move through the world,” she said. “Joining the brand feels like a completely natural extension of that mindset, especially since Paradoxe was already a personal favorite.”

The brand’s appointment of the actress arrives alongside the debut of its popular fragrance franchise’s Sweet Chemistry eau de parfum

• Zendaya’s appointment coincides with the release of the new Paradoxe Sweet Chemistry Eau de Parfum