Prada sales outpace Miu Miu during Q2

本条来自 Luxury Daily（Luxury / 资讯），聚焦 Prada Group、Q2 业绩、品牌增长、零售销售。 Revenue from retail at Prada climbed 6.3 percent y-o-y, compared with a 2.6 percent increase at its sister brand. Image credit: Miu Miu Italy’s Prada Group is carrying stronger momentum at its flagship house into the second half of 2026. During the first six months of the year, net revenue reached 3.05 billion euros, or $3.51 billion at current exchange, increasing 16 percent year-over-year at constant exchange rates across all brands. Second-quarter growth accelerated to 7 percent y-o-y, while groupwide retail sales rose 12 percent to 2.63 billion euros, or $3.03 billion. “In a geopolitical and macroeconomic scenario that remained turbulent, we continued to execute with rigour,” said Patrizio Bertelli, chairman and executive director of Prada Group , in a statement. “Our commitment to the highest standards of product excellence, nurturing craftsmanship and creativity as non-negotiable pillars, allowed us to reach 22 quarters of uninterrupted organic growth,” Mr. Bertelli said. “The environment is likely to remain volatile; we must stay nimble, innovate continuously taking advantage of the strength of our manufacturing know-how, and continue to balance short-term discipline with long-term vision.” Brand momentum Retail sales at Prada increased 3.3 percent y-o-y during the first half and 6.3 percent in the second quarter, supported by full-price, like-for-like demand and improvements across the Americas, Japan and Asia-Pacific. Miu Miu advanced 2.5 percent in H1 and 2.6 percent during Q2, maintaining growth against greater exposure to disruption in the Middle East. Versace contributed 305 million euros, or $351.5 million, in net revenue and performed in line with expectations. The group is prioritizing retail execution and sales quality as chief creative officer Pieter Mulier begins repositioning the house. “We close the first six months of the year with solid results, accelerating in the second quarter on a positive Q1,” said Andrea Guerra, group chief executive officer, in a statement. “Simple Stories” titles Prada’s fall/winter 2026 campaign. Image credit: Prada “At Prada, the team effort resulted into a strong Q2 performance, and we will continue to work relentlessly across product, retail and communication to drive the brand towards its full potential,” Mr. Guerra said. “At Miu Miu, the foundations built during the years sustained relevance and desirability against a still challenging comparison base. “The arrival of Pieter Mulier at Versace marks the beginning of the brand’s new creative journey and we are excited to welcome his talent and vision into our Group.” Across all brands, the Americas delivered the strongest regional growth, with retail sales rising 37 percent at constant exchange rates. Asia-Pacific increased 15 percent, Japan gained 6 percent and Europe advanced 5 percent, while the Middle East declined 24 percent as conflict continued through the second quarter. “Our strategy is clear, our backbone is strong and, while the environment remains disrupted, we are confident in the strength of our brands and their long-term potential,” Mr. Guerra said, in a statement. “Looking ahead, we will remain disciplined and agile as we pursue our ambition of delivering above-market growth for the Group.”