Madison Bailey on Starring in Journeys’ ‘Turn It Up’ Campaign and Saying Goodbye to ‘Outer Banks’
Bailey plays three different people in Journeys' new back-to-school campaign, which builds on the retailer's Life on Loud platform.
本条来自 WWD（Luxury / Fashion），聚焦 brand、consumer。 Madison Bailey on Starring in Journeys’ ‘Turn It Up’ Campaign and Saying Goodbye to ‘Outer Banks’
Bailey plays three different people in Journeys' new back-to-school campaign, which builds on the retailer's Life on Loud platform
- Sourcing Journal
- Beauty Inc
- Industry News
- Features
- Madison Bailey on Starring in Journeys’ ‘Turn It Up’ Campaign and Saying Goodbye to ‘Outer Banks’
Bailey plays three different people in Journeys' new back-to-school campaign, which builds on the retailer's Life on Loud platform
Sourcing Journal
Beauty Inc
Industry News
Features
Sneakers
Trends
Leading Voices
Got a Tip?
Newsletters
Log In
Footwear News
Shoe Trends
Madison Bailey on Starring in Journeys’ ‘Turn It Up’ Campaign and Saying Goodbye to ‘Outer Banks’
Bailey plays three different people in Journeys' new back-to-school campaign, which builds on the retailer's Life on Loud platform.
Fashion Market Editor
“Outer Banks” star Madison Bailey played three different characters in the Journeys “Turn It Up” back-to-school campaign , allowing her to explore various sides of herself in the process.
“It was fun to kind of dip into different pockets and different aspects of my style,” Bailey told FN. “I feel like my personal style ranges a lot, and so it was fun to play into that.”
The campaign featuring Bailey and more Gen Z stars, including Anna Cathcart, Sky Brown, Ocean Brown, Samara Cyn and Inji, is the newest chapter of Journeys’ Life on Loud platform, which celebrates experimentation, individuality and the journey of self-discovery.
You May Also Like
Related Stories
Lack of Demand for High-Heat Sneaker Styles Could Spark Concern for Jordan and More Big Brands
Genesco Chief Strategy and Digital Officer Parag Desai to Retire
Reflecting on how the “Life on Loud” message resonates with her, Bailey said, “I just like the whole idea of celebrating taking up space. When I think ‘Life on Loud,’ I’m like, just be yourself, like at whatever volume that is, and I think that’s something that we should always celebrate and our own unique expression of that.”
Journeys is a mall staple, which Bailey is well aware of. Calling mall culture “so nostalgic now,” she affirmed the mall was a go-to hang out for her growing up and recalled begging her older sisters to take her.
If she were to pick out shoes at Journeys, Bailey knows what categories she’d gravitate toward — and there’s a certain hybrid silhouette she’s had on repeat as of late, thanks to the campaign.
“I’m more like a sneaker and boots kind of girl,” Bailey said. “Really Vans. I love Converse. I love Uggs. I’m obsessed with these Puma ballet flats. I’ve worn them since the shoot. I wore them yesterday. I’m literally obsessed with them.” Of the still-hot sneakerina trend, she said, “I love that everyone’s making their own versions, they’re all so cute.”
Bailey is still figuring out her personal style: “I think I’m still going on that journey. I think it’s happening every day, and like I wake up and dress for whatever mood or feeling. Whatever I put on has a tendency to reflect how I’m feeling on the inside, and so I just kind of go with the flow. I think that’s an everyday thing.”
The actress and up-and-coming musician has had a chameleonic style since her school days.
“I’ve always loved accessories, and I think it’s just matured,” she said of her fashion evolution. “I’ve always had a wide range. I think it’s always been one thing this day, one thing the next. I think it’s just elevated a lot. I can’t say I wear a lot of the outfits that I wore in high school.”
As for how her style differs from her character Kiara Carrera’s on “Outer Banks,” she said, “I didn’t grow up on the coast, so the surfer girl style was definitely new to me, and a huge part of me feeling like I’m really playing a character because our styles are very different. I’m a lot more feminine. I play in a girlier space, dressing up.”
But that’s not to say there’s no overlap between the two. Bailey has “taken a pair of shoes like every season,” including a pair of platform pink Vans her character briefly wore. Her favorite fashion moments of the whole show were in the first season — she loved Kiara’s headband era and the silky purple cowl neck dress she wore to the Midsummer ball.
The style of Kiara, or Kie as her friends address her, has shifted throughout the series, which will have its fifth and final season release on Netflix on Aug. 20.
“Season to season, it’s a conversation that we always have,” Bailey said of her character’s evolving wardrobe. “Like, well, what’s changed this year? Season two was a little more skater girl. Season three was a little bit more just random because we had come back from the island, more random pieces. Everything has evolved in season five. I think we see her at her most mature. I think we see actually all of the characters dressing a little older — more pants.”
On the series wrapping up, Bailey said, “It’s a bittersweet goodbye, but I’m really proud of everything that we’ve done in the last seven years. So we are sending it off in high spirits.”
“Outer Banks” hit Netflix in 2020 and launched Bailey and her costars to fame. Along the way, she dropped her first single “The Grey” in 2024, which was followed by a couple of other tracks. For her post-“Outer Banks” career, Bailey will continue to explore multiple artistic lanes.
As for what she’s looking forward to next, she said, “Anything, honestly. I’m super excited about the music stuff. Excited to play more characters and to continue to just grow as an actor and an artist.”
Only $24.99 for one year!
PMC Logo
Most Popular
Perez Hilton Hospitalized After Appearing to Harm Himself on Livestream
'Grown Ups 3' Cast: Adam Sandler Reunites With Chris Rock, Rob Schneider, David Spade, Salma Hayek and More in First Set Photo
Brad Pitt Is Allegedly 'Bracing Himself' For His Kids' Next Move Which Sources Say Is His 'Worst Possible Nightmare'
Method Man Drops Limited-Edition Hat Collection with TWNTY-TWO and TICAL Athletics
You May Also Like
Fall 2026 Boots Are Going Full Reptile
47 minutes ago
Fashion Loves Food 2025
10 months ago
When Bluesign Is In Its Element, Bad Chemistry Has No Place in Fashion
1 hr ago
No ‘Mo Romo? Not So Fast, Says CBS Sports
2 minutes ago
Both London’s Sid Motion and Beers Galleries Are Closing, Citing Economic Pressures
1 hr ago
Subscribe
Subscribe Today
Subscribe Today
Give a Gift
Give a Gift
Customer Service
Customer Service
FOOTWEAR NEWS
About Us
Advertise
Contact Us
Accessibility
PMC Fashion & Luxury
Events
LEGAL
Terms & Conditions
Privacy Policy
AdChoices
California Privacy Rights
Your Privacy Choices
Follow Us
X
X
YouTube
YouTube
Newsletter Sign Up
Enter your Email
Subscribe
Subscribe
By providing your information, you agree to our Terms of Use and our Privacy Policy . We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.
Have a Tip?
Send us a tip using our anonymous form.
WWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
本条目归入「Brand Marketing」垂直，涉及真实话题：brand、consumer。
· 市场：关注 brand、consumer 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：brand、consumer。
· 可思考：如何把「brand」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Madison Bailey on Starring in Journeys’ ‘Turn It Up’ Campaign and Saying Goodbye to ‘Outer Banks’」：围绕 brand、consumer，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
Lack of Demand for High-Heat Sneaker Styles Could Spark Concern for Jordan and More Big Brands…
Madison Bailey on Starring in Journeys’ ‘Turn It Up’ Campaign and Saying Goodbye to ‘Outer Banks’…
Madison Bailey on Starring in Journeys’ ‘Turn It Up’ Campaign and Saying Goodbye to ‘Outer Banks’…