Marketers Are Being Pushed to Use AI, But Not Taught How
New research from ADWEEK and NewtonX shows marketers are falling behind in AI training
本条来自 Adweek（Marketing / 创意），聚焦 consumer、brand。 Marketers Are Being Pushed to Use AI, But Not Taught How
New research from ADWEEK and NewtonX shows marketers are falling behind in AI training
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Marketers Are Being Pushed to Use AI, But Not Taught How
New research from ADWEEK and NewtonX shows marketers are falling behind in AI training
By Robert Klara
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket.
Cynthia Chen, founder and CEO of fintech firm Kikoff, spends a lot of time thinking about AI—and making sure her employees are doing the same.
“We take a lot of effort to educate team members on different AI use cases,” Chen said, pointing to the company’s “AI Days” that focus on using the tech for productivity as well as understanding compliance and regulation.
But according to a new study from market research firm NewtonX on behalf of ADWEEK, comprehensive AI training isn’t as widespread as it should be—and companies could pay a high price.
While 69% of the 500 marketers surveyed said their companies mandate or “strongly encourage” using AI, 43% said they received no formal training on it.
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Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.
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NewtonX and ADWEEK surveyed 500 marketers to reveal AI skills gap
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本条目归入「Consumer Trends」垂直，涉及真实话题：consumer、brand。
· 市场：关注 consumer、brand 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：consumer、brand。
· 可思考：如何把「consumer」的洞察，转化为可衡量的内容与增长动作？
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本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket.…
Marketers Are Being Pushed to Use AI, But Not Taught How…