Exclusive: Urban Outfitters launches its first back-to-campus commercial
Urban Outfitters is launching its first dedicated back-to-campus commercial, starring 76 students from more than 10 universities. The campaign brings connected TV together with the retailer’s growing network of campus creators.
本条来自 Glossy（Luxury / Beauty），聚焦 brand、campaign。 Urban Outfitters is making its biggest advertising push yet around the college shopping season.
Urban Outfitters is launching its first dedicated back-to-campus commercial, starring 76 students from more than 10 universities
- Urban Outfitters is making its biggest advertising push yet around the college shopping season
Urban Outfitters is launching its first dedicated back-to-campus commercial, starring 76 students from more than 10 universities
The campaign brings connected TV together with the retailer’s growing network of campus creators
Urban Outfitters is making its biggest advertising push yet around the college shopping season.
On Wednesday, the retailer launches “All Together Now,” its first dedicated back-to-campus commercial, featuring 76 students from more than 10 universities. The campaign will run across social media, stores and connected TV, marking a move into longer-form advertising as Urban Outfitters looks to build on its recent turnaround and acquire more college-age customers.
Filmed inside Rutgers University’s 52,454-seat football stadium, the commercial begins with a handful of dance students in a stadium dance battle. The camera pans to a girl in the stands wearing full UO, watching and livestreaming the performance to her friends, before her friends drop what they are doing and race over to join her. Each new arrival brings more dancers, football players and a marching band, until the showdown has swallowed the whole field and becomes a huge campus party. The cast includes marching band members, dance teams, creators and college football players. Continue reading this article on glossy.co . Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
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On Wednesday, the retailer launches “All Together Now,” its first dedicated back-to-campus commercial, featuring 76 students from more than 10 universities. The campaign will run a…
On Wednesday, the retailer launches “All Together Now,” its first dedicated back-to-campus commercial, featuring 76 students from more than 10 universities. The campaign will run a…
Filmed inside Rutgers University’s 52,454-seat football stadium, the commercial begins with a handful of dance students in a stadium dance battle. The camera pans to a girl in the …