Blazy or Bust: Luxury’s Zero Sum Game

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At a press event last month, I was informed by a fashion publicist with much conviction that Chanel is singularly the hottest brand right now. But specifically, new Chanel, she said: “Blazy or bust.”

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Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.

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The essential daily round-up of fashion news, analysis, and breaking news alerts. Plus, access one complimentary BoF Professional article of your choice, each month.

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