OpenAI’s new AI smart speaker will reportedly sell for between $300 and $400

🚨 Flash Sale 🚨 Get $100 off your Disrupt 2026 ticket

Get $400 off your Disrupt 2026 ticket: REGISTER NOW.

TechCrunch Desktop Logo TechCrunch Mobile Logo Latest Startups Venture Apple Security AI Apps Disrupt 2026 Events Podcasts Newsletters Search Submit Site Search Toggle Mega Menu Toggle Topics Latest

TechCrunch Brand Studio

More details continue to trickle out about OpenAI’s mysterious new hardware device — described previously as an AI-fueled smart speaker that will be the “ physical manifestation ” of ChatGPT.

Bloomberg now reports that the device will be “donut-shaped,” designed thusly to allow users to carry it around their home and place it in different locations, like a bedside table or a kitchen counter.

It will be constructed from “high-quality metal,” have a “premium look,” and (in a detail that mystifies) will have distinct “moving parts,” sources told Bloomberg.

It also could be slightly more expensive than your average smart speaker, perhaps $300 to $400 per unit, according to this report. For comparison, most of Amazon’s smart home speakers range in price from $40 on the low end to $240 on the high end.

So, to sum up: an expensive talking AI donut that has … moving parts? OpenAI releasing a smart home device has a certain logic to it, in that it would further integrate ChatGPT into users’ lives. However, historically speaking, smart speakers have not always been profitable and may prove a difficult market to break into . The potentially high price point also might not help.

The device, which is being developed in partnership with LoveFrom, the design studio founded by famous former Apple developer Jony Ive, will likely be released at some point in 2027, Bloomberg writes.

The company’s attempt to enter the hardware market has not gone off without a hitch. OpenAI is being sued by the current king of hardware, Apple , which has accused the AI lab of stealing trade secrets. OpenAI has denied wrongdoing.

Scale faster. Grow your portfolio. Gain practical expertise. No matter your goal, Disrupt can empower you. Save up to $330 toda y!

Newsletters See More Subscribe for the industry’s biggest tech news

Every weekday and Sunday, you can get the best of TechCrunch’s coverage.

TechCrunch Mobility is your destination for transportation news and insight.

Startups are the core of TechCrunch, so get our best coverage delivered weekly.

Provides movers and shakers with the info they need to start their day.

By submitting your email, you agree to our Terms and Privacy Notice .

OpenAI’s new AI smart speaker will reportedly sell for between $300 and $400 Lucas Ropek 8 hours ago AI ChatGPT brings unlimited text chats to free users Ivan Mehta 13 hours ago Startups Naïve raises $28.5M to automate the grunt work of setting up and running a company Ram Iyer 14 hours ago X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunch Staff Contact Us Advertise Crunchboard Jobs Site Map Terms of Service Privacy Policy RSS Terms of Use Code of Conduct OpenAI vs Apple Nous Research Space Data Centers Staya Nadella SpaceX Starship Tech Layoffs ChatGPT © 2026 TechCrunch Media LLC.