Brooks, Hoka and Saucony Have Big Plans to Conquer the European Running Market
Hoka, Brooks Running and Saucony see expansion plans across the European market as a key component of future growth.
本条来自 WWD（Luxury / Fashion），聚焦 luxury、consumer。 Brooks, Hoka and Saucony Have Big Plans to Conquer the European Running Market
Hoka, Brooks Running and Saucony see expansion plans across the European market as a key component of future growth
- Sourcing Journal
- Beauty Inc
- Industry News
- Features
- Brooks, Hoka and Saucony Have Big Plans to Conquer the European Running Market
Hoka, Brooks Running and Saucony see expansion plans across the European market as a key component of future growth
Sourcing Journal
Beauty Inc
Industry News
Features
Sneakers
Trends
Leading Voices
Got a Tip?
Newsletters
Log In
Footwear News
Shoe Industry News
Brooks, Hoka and Saucony Have Big Plans to Conquer the European Running Market
Hoka, Brooks Running and Saucony see expansion plans across the European market as a key component of future growth.
Europe ‘s opening more doors as it becomes the next growth frontier for some American running brands that are already a hit with the U.S. consumer.
Hoka , for example, has opened doors in Berlin, Milan, and Chamonix in Southeastern France. Deckers president and chief executive officer Stefano Caroti, who previously told investors that Chamonix is the birthplace of the brand, said “EMEA ( Europe , Middle East and Africa) delivered robust wholesale sell-through and another quarterly record [in Q2] for reorders,” while international DTC (direct-to-consumer) continued to generate exception revenue growth across Europe.
Related Stories
Why Some Shoe Firms Are Feeling the Heat From Wall Street on Earnings Day
How Wolverine CEO Chris Hufnagel Plans to Keep the Good Times Rolling at Merrell and Saucony
Caroti said that while the brand has seen some timing differences in Europe, “the demand continues to be robust across all markets.”
You May Also Like
The CEO noted that even though the consumer in Europe is more pressured than its U.S. counterpart due to higher energy prices, “we’re holding our own. And even in times of challenge, what I’ve experienced is consumers gravitate to premium brands and brands that make them feel good. So we anticipate having a great year in Europe.”
At Brooks Running, the company on Wednesday said first half revenue growth was 14 percent, with demand for the performance running brand’s footwear, apparel, and accessories remaining “strong across regions and channels.” The brand’s big revenue growth area was EMEA, where it was up 39 percent for the half.
Brooks CEO Dan Sheridan said the running continues to play an increasingly important role for people around the globe who are prioritizing health and wellness in their lives. “At Brooks, we aim to give runners the very best product and experiences to pursue that. Our first-half results reflect that focus and the incredible work of our teams globally,” Sheridan said.
In terms of individual markets, Brooks “outpaced” the performance running footwear market in France, which grew 11 percent in the second quarter. Brooks also remained No. 1 in Germany in adult performance running footwear priced at a minimum of 90 euros. Data points were based on estimates and retail tracking statistics from Circana.
Brooks also expanded its European presence when it showcased its approach to lifestyle footwear in June during Paris Fashion Week through its RE: Innovation Studio, a space that highlighted the brand’s approach to movement beyond run. Glycerin 12 was reimagined through modern performance innovation, including the brand’s proprietary Loft V3 cushioning and 5D Fit Print upper. And it also featured the reinvention of one of its oldest shoes, the Brooks Vanguard , pairing a low-profile 1970s silhouette with Loft V2 cushioning.
Also growing its European presence is Saucony , one of the two big growth stories — the other is Merrell — under the Wolverine Worldwide Inc. umbrella. Wolverine CEO Chris Hufnagel said Thursday during the company’s second quarter earnings call that revenue at Saucony was up 9 percent. He described the brand as “uniquely positioned” as a challenger brand at the intersection of market performance and lifestyle running, the two fastest growin categories.
Saucony’s global growth story is boosted by its key city strategy, which began in London a few years ago, followed by France. The brand has since expanded to Berlin recently.
Hufnagel also noted that search interest growth rate more than tripled in the U.K., while France grew at an even “significantly faster pace.” And he noted that sell-through trends in EMEA “are also very strong, creating a healthy pull dynamic which we are actively managing to cultivate sustainable growth, focusing on disciplined distribution and segmentation strategies.”
Only $24.99 for one year!
PMC Logo
Most Popular
David Ellison Says He’ll Pull Paramount Out of California Starting Oct. 1 if States Refuse to Negotiate Settlement in Antitrust Suit
The 7 Most Boring Movies This Century as Voted by Film Fans
Method Man Drops Limited-Edition Hat Collection with TWNTY-TWO and TICAL Athletics
Nancy Guthrie’s Disappearance May Have a Chillingly Simple Explanation, Forensic Psychologist Says
You May Also Like
Kehlani Dances in Nike’s Coolest and Sleekest Slim Sneaker Onstage in Michigan
49 minutes ago
Fashion Loves Food 2025
10 months ago
With 100% Tariffs Looming, Indian Suppliers Lay Plans to Pivot Away from the US Market
3 hrs ago
WNBA Trans Athlete Policy Gap Raises Legal Questions
2 days ago
Brazilian Police Recover Eight Stolen Matisse ‘Jazz’ Works Worth $193,000, Arrest One Suspect
1 hr ago
Subscribe
Subscribe Today
Subscribe Today
Give a Gift
Give a Gift
Customer Service
Customer Service
FOOTWEAR NEWS
About Us
Advertise
Contact Us
Accessibility
PMC Fashion & Luxury
Events
LEGAL
Terms & Conditions
Privacy Policy
AdChoices
California Privacy Rights
Your Privacy Choices
Follow Us
X
X
YouTube
YouTube
Newsletter Sign Up
Enter your Email
Subscribe
Subscribe
By providing your information, you agree to our Terms of Use and our Privacy Policy . We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.
Have a Tip?
Send us a tip using our anonymous form.
WWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
本条目归入「Consumer Trends」垂直，涉及真实话题：luxury、consumer。
· 市场：关注 luxury、consumer 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：luxury、consumer。
· 可思考：如何把「luxury」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Brooks, Hoka and Saucony Have Big Plans to Conquer the European Running Market」：围绕 luxury、consumer，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
Europe ‘s opening more doors as it becomes the next growth frontier for some American running brands that are already a hit with the U.S. consumer.…
Europe ‘s opening more doors as it becomes the next growth frontier for some American running brands that are already a hit with the U.S. consumer.…
Hoka , for example, has opened doors in Berlin, Milan, and Chamonix in Southeastern France. Deckers president and chief executive officer Stefano Caroti, who previously told invest…