Lacoste and The Plaza Team Up for U.S. Open-Inspired Collaboration
A reimagined Afternoon Tea at The Palm Court, an immersive hotel installation and an exclusive retail pop-up are among the activations.
本条来自 WWD（Luxury / Fashion），聚焦 luxury、brand。 Kith and BMW Reunite for New Collection Ranging From Apparel to Ronnie Fieg’s Bespoke Cars
A reimagined Afternoon Tea at The Palm Court, an immersive hotel installation and an exclusive retail pop-up are among the activations
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A reimagined Afternoon Tea at The Palm Court, an immersive hotel installation and an exclusive retail pop-up are among the activations
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A reimagined Afternoon Tea at The Palm Court, an immersive hotel installation and an exclusive retail pop-up are among the activations.
Lacoste and The Plaza are serving up U.S. Open activities.
Lacoste and The Plaza will once again welcome Le Cafe Lacoste , the brand’s hospitality concept inspired by French cafe culture. The Palm Court with serve a re-imagined Afternoon Tea. There will also be new immersive hotel activations, including a transformed Fifth Avenue entrance, a lobby installation and an exclusive Lacoste retail pop-up inside The Plaza’s historic Edwardian room. This limited-time collaboration takes place throughout New York City’s tennis season from Aug. 12 through Sept. 5.
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At the front of the hotel, the Fifth Avenue steps will be wrapped in signature Lacoste green, creating a photo opportunity. The Plaza’s grand lobby will feature a tournament-inspired installation. Just off the lobby, the retail pop-up in the Edwardian room features a curated collection of accessories and limited-edition pieces, including co-branded apparel created for the collaboration. The items include caps, bathrobes, tote bags and men’s and women’s polos, hoodie and crewneck sweaters retailing from $70 to $130.
Additional touches include specialty C(r)ocktails and themed music to bespoke decor.
“Last year’s partnership was a grand slam, and we’re thrilled to build on the success this season,” said Sam Ioannidis, managing director of The Plaza. “The Plaza and Lacoste share a passion for timeless style, craftsmanship, and creating memorable experiences. This year’s collaboration brings that vision to life across the hotel, inviting guests to immerse themselves in the excitement of New York City’s tennis season from the moment they arrive.”
“New York is one of the world’s great tennis cities and an important stage in Lacoste’s story,” said Eric Vallat, chief executive officer of Lacoste. “Returning to The Plaza allows us to celebrate that unique energy through an experience that brings together French elegance, hospitality and our sporting heritage in one of the city’s most iconic landmarks.”
In other Lacoste activities, Lacoste Foundation and City Parks will host a tennis clinic in Central Park on Aug. 28. Celebrating the 16-year partnership between both foundations, the public event will welcome about 100 participants including students from the City Parks tennis program, for an opportunity to refine their skills and gain insight from some of Lacoste’s players and ambassadors.
Lacoste will also partner with Extra Butter, the New York-based cinema-streetwear boutique for a limited-edition retail experience. Collaborating with Brooklyn-based chainstich artist Ramell- Correen Frederick (Tatoo’d Cloth), he will create 40 exclusive customized patches available for purchase at Extra Butter’s Long Island City store. For the launch on Aug. 29, he will create in-store customizations offering exclusive Extra Butter x Lacoste designs.
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本条目归入「Brand Marketing」垂直，涉及真实话题：luxury、brand。
· 市场：关注 luxury、brand 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：luxury、brand。
· 可思考：如何把「luxury」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Lacoste and The Plaza Team Up for U.S. Open-Inspired Collaboration」：围绕 luxury、brand，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
Lacoste and The Plaza will once again welcome Le Cafe Lacoste , the brand’s hospitality concept inspired by French cafe culture. The Palm Court with serve a re-imagined Afternoon T…
A reimagined Afternoon Tea at The Palm Court, an immersive hotel installation and an exclusive retail pop-up are among the activations.…