Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing
Disney taps Hastings as svp of marketing for Disney Consumer Products globally.
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Disney taps Hastings as svp of marketing for Disney Consumer Products globally
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Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing
Disney taps Hastings as svp of marketing for Disney Consumer Products globally
By Bill Bradley
Disney is continuing to make corporate marketing moves.
Today, Disney announced that longtime executive Joss Hastings has been named senior vice president, marketing, for Disney Consumer Products (DCP).
Disney recently moved DCP from Experiences to Disney Entertainment under the company’s Studios umbrella, and Hastings will now lead the marketing for the department, reporting to Asad Ayaz, chief marketing and brand officer at Disney, and Lisa Baldzicki, president of Disney Consumer Products.
In the role, Hastings will lead marketing for the DCP business globally, bringing together marketing across regions and working with the company’s franchise, studio, and business partners to support priorities.
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Bill Bradley is Adweek's deputy TV, Media and Sports editor.
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本条目归入「Consumer Trends」垂直，涉及真实话题：consumer。
· 市场：关注 consumer 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：consumer。
· 可思考：如何把「consumer」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing」：围绕 consumer，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
Disney recently moved DCP from Experiences to Disney Entertainment under the company’s Studios umbrella, and Hastings will now lead the marketing for the department, reporting to A…
Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing…
Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing…