EXCLUSIVE: Alix Earle Invests in Cymbiotika
The infusion comes on the heels of several retail expansions and a separate, $26 million raise earlier this year for the supplement brand.
本条来自 WWD（Luxury / Fashion），聚焦 beauty、consumer。 EXCLUSIVE: Alix Earle Invests in Cymbiotika
The infusion comes on the heels of several retail expansions and a separate, $26 million raise earlier this year for the supplement brand
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- EXCLUSIVE: Alix Earle Invests in Cymbiotika
The infusion comes on the heels of several retail expansions and a separate, $26 million raise earlier this year for the supplement brand
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EXCLUSIVE: Alix Earle Invests in Cymbiotika
The infusion comes on the heels of several retail expansions and a separate, $26 million raise earlier this year for the supplement brand.
Beauty Editor, News, Features & Social
Alix Earle is adding another brand to her expanding investment portfolio.
The 25-year-old influencer and soon-to-be reality TV star has taken a stake in liposomal supplement brand Cymbiotika , which has been on a cultural hot streak of late and reached $150 million in 2025 revenue.
The investment amount was not disclosed, but Earle joins a number of other celebrity investors in the brand such as Kendall Jenner, Hailey Bieber, Zac Efron, Steve Aoki, Peggy Gou and more.
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“[Earle] is honest about what her routine looks like day to day, and now she’s an investor helping to shape where we go next. To me, she’s where wellness is going: personal, practical and built on things that genuinely work,” said Durana Elmi, cofounder, chief creative officer and chief experiential officer at Cymbiotika in a statement.
Founded in San Diego in 2019, Cymbiotika is known for its signature liposomal format, where supplements come in flavored, single-serving 5-ml. liquid packs. Prices range from $48 for a one-month supply of the Liposomal Elderberry supplement, which aims to prevent flu and cold symptoms, to $88 for the Liposomal Glutathione and Colostrum supplements, respectively.
Other top sellers include vitamin C, NAD+ , Magnesium and Sea Moss offerings.
“Between travel, filming and everything else I’ve got going on, I need a supplement that’s convenient to take and actually works,” Earle said in a statement. “I’ve been using [Cymbiotika’s] Glutathione, Colostrum and vitamin C for years, because they’re the only supplements that have actually kept up with my schedule.”
In addition to launching a beauty brand of her own, Reale Actives, in March, Earle has taken several prominent equity deals in recent years.
She invested in Poppi prior to the prebiotic soda brand’s nearly $2 billion acquisition by PepsiCo in 2025, and last year she took stakes in canned margarita brand, SipMargs, and clean energy drink brand, Gorgie .
For Cymbiotika, this deal comes on the heels of several big moves: the brand entered Target last fall; closed a $25 million funding round in January with participation from The Weeknd and Post Malone, among others, and entered Ulta Beauty in March.
“While the Cymbiotika DTC [direct-to-consumer] loyalist remains the ultimate goal — and the brand’s central hub for education, personalization, and full wellness protocols — the past year has been focused on building a true omnichannel experience that meets consumers wherever they are in their wellness journey,” Elmi said. “In the case of Alix Earle, Cymbiotika sees a unique cultural catalyst who can drive awareness and education that naturally translates across every channel.”
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本条目归入「Consumer Trends」垂直，涉及真实话题：beauty、consumer。
· 市场：关注 beauty、consumer 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
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· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：beauty、consumer。
· 可思考：如何把「beauty」的洞察，转化为可衡量的内容与增长动作？
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The infusion comes on the heels of several retail expansions and a separate, $26 million raise earlier this year for the supplement brand.…
“While the Cymbiotika DTC [direct-to-consumer] loyalist remains the ultimate goal — and the brand’s central hub for education, personalization, and full wellness protocols — the pa…
The 25-year-old influencer and soon-to-be reality TV star has taken a stake in liposomal supplement brand Cymbiotika , which has been on a cultural hot streak of late and reached $…