Stanley 1913 x Farm Rio Unveil Tropical-inspired Drinkware and Cooler Collection
The collection blends Farm Rio's signature Brazilian prints with Stanley 1913's sustainable drinkware and cooler designs.
本条来自 WWD（Luxury / Fashion），聚焦 brand。 V of BTS Is Champion’s New Global Partner
The collection blends Farm Rio's signature Brazilian prints with Stanley 1913's sustainable drinkware and cooler designs
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The collection blends Farm Rio's signature Brazilian prints with Stanley 1913's sustainable drinkware and cooler designs
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The collection blends Farm Rio's signature Brazilian prints with Stanley 1913's sustainable drinkware and cooler designs.
The Stanley 1913 brand has partnered with Farm Rio for a tropical-inspired collection that combines the Brazilian brand’s prints with Stanley 1913’s drinkware and cooler silhouettes.
Taking cues from Brazil’s natural beauty, the collection captures tropical landscapes, flora and fauna, featuring lush palms, native birds and colorful banana bunches among the main motifs.
Launching Aug. 18, the collection features 40 oz. ($65) and 30 oz. ($55) Quenchers in three vibrant colorways: Tropical Destiny, Painted Banana and Tropical Woods, along with the Julienne Mini Cooler ($140) and Madeleine Mini Cooler Backpack ($155) in Painted Banana print.
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“The Stanley 1913 and Farm Rio capsule captures the joy, optimism and love of color that defines both of our brands,” said Katia Barros , founder of Farm Rio . “Designed for summer days and spontaneous getaways alike, the collection brings together vibrant prints and playful details that invite self-expression wherever the season takes you.”
Each product also comes with its own whimsical charm — a banana bunch for the Painted Banana print, and tropical birds for the Tropical Destiny and Tropical Woods prints.
“We’ve learned from the iconic Farm Rio brand to celebrate a shared ethos of unabashed self-expression,” said Kate Ridley, chief brand officer for Stanley 1913 . “This partnership comes together in bold and whimsical materials and finishes that are perfect for summer and designed for those who seek joyful rebellion against the mundane.”
Stanley 1913 uses recycled materials in all featured products with two silhouettes having a 90 percent recycled stainless steel composition.
The Stanley 1913 x Farm Rio collection launches at 9 a.m. PT on Aug. 18 on stanley1913.com and farmrio.com, and in-store at Farm Rio and Nordstrom. Products are shoppable in all regions in which Stanley 1913 operates: North America, Latin America, Asia-Pacific and EMEA (Europe, the Middle East and Africa).
The campaign follows a group of six friends, The Cariocas, as they navigate Rio’s most cherished rituals — from tanning at Arpoador to laps around the Lagoa, from playing beach soccer to fruit-tasting at the street market.
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本条目归入「Brand Marketing」垂直，涉及真实话题：brand。
· 市场：关注 brand 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：brand。
· 可思考：如何把「brand」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Stanley 1913 x Farm Rio Unveil Tropical-inspired Drinkware and Cooler Collection」：围绕 brand，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
The Stanley 1913 brand has partnered with Farm Rio for a tropical-inspired collection that combines the Brazilian brand’s prints with Stanley 1913’s drinkware and cooler silhouette…
The campaign follows a group of six friends, The Cariocas, as they navigate Rio’s most cherished rituals — from tanning at Arpoador to laps around the Lagoa, from playing beach soc…
The collection blends Farm Rio's signature Brazilian prints with Stanley 1913's sustainable drinkware and cooler designs.…