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Apple proposes to take a 15% cut of purchases made outside the App Store

Apple is asking a federal judge to allow it to charge commissions of up to 15% on purchases made through external links in iOS apps.

Sarah Perez·2026.08.14EN
档案整理中本篇暂以摘要模式呈现,完整解析待补充。可点击右侧「阅读原文」查看来源。
事件背景基于真实抓取数据整理

本条来自 TechCrunch(AI / 创投),聚焦 technology、consumer。 Apple proposes to take a 15% cut of purchases made outside the App Store

Original Intelligence基于真实抓取数据整理

Apple is asking a federal judge to allow it to charge commissions of up to 15% on purchases made through external links in iOS apps

  • Media & Entertainment
  • TechCrunch Brand Studio
  • Sarah Perez
  • 7:54 AM PDT · August 14, 2026
  • Apple proposes to take a 15% cut of purchases made outside the App Store

Apple is asking a federal judge to allow it to charge commissions of up to 15% on purchases made through external links in iOS apps

Media & Entertainment

TechCrunch Brand Studio

Apple proposes to take a 15% cut of purchases made outside the App Store

Sarah Perez

7:54 AM PDT · August 14, 2026

After trying and failing to delay the matter, Apple on Thursday submitted its proposal for the commissions it wants to charge on purchases made using external links inside apps on its iOS devices.

In a new filing in the U.S. District Court of Northern California, Apple proposed new commissions of 15% for standard apps, with further discounts for developers who are enrolled in special Apple programs.

Under the proposed structure, small business developers would pay a 5% commission on payments, while those in the Video Partner Program, News Partner Program, and Mini Apps Partner Program would pay 10%. Subscription renewals would also be reduced to 10%, the filing states.

The iPhone maker has been engaged in a years-long legal battle with Epic Games over its alleged anti-competitive policies regarding App Store commissions, and had been attempting to stall its answer to the court’s request for this part of its commission structure.

Apple tried to argue that these lower court proceedings should wait until the Supreme Court ruled on another matter related to the case: whether or not Apple was in contempt of a court order when it imposed a new 27% commission on purchases made through external links, and imposed rules that restricted how developers could present those links to customers.

The Supreme Court on Thursday rejected Apple’s bid to pause further action in the lower court’s case, forcing the company to reveal its planned commission structure.

Apple’s position is that it should be permitted to charge fees on in-app purchases made by users of its devices as a means to recoup its investments in the tools, technology, and services that allow it to maintain its App Store and software.

The company also compared its link-out fees to those on Google Play, which charges 20% link-out rates for standard apps, 15% for apps in special programs, and 10% for subscription renewals, noting that Epic Games had agreed to these rates.

When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence.

Sarah Perez

Consumer News Editor

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Industry Analysis规则派生 · 可核对

本条目归入「Consumer Trends」垂直,涉及真实话题:technology、consumer。

· 市场:关注 technology、consumer 对相关品类与竞争格局的潜在影响。

· 消费者:受众行为与偏好变化值得追踪。

· 品牌:本动向对品牌资产建设的启示。

· 渠道:内容分发与触点组合(社媒 / 电商 / 线下)的协同值得复盘。

Marketing Insight规则派生 · 可核对

· 核心话题:technology、consumer。

· 可思考:如何把「technology」的洞察,转化为可衡量的内容与增长动作?

Career Usage规则派生 · 可核对

面试中可引用「Apple proposes to take a 15% cut of purchases made outside the App Store」:围绕 technology、consumer,说明你对行业动向的判断与可落地动作。

本条目相关英文术语可在「商务英语」模块按话题检索,用于外企面试表达训练。

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After trying and failing to delay the matter, Apple on Thursday submitted its proposal for the commissions it wants to charge on purchases made using external links inside apps on …

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来源
阅读原文 · TechCrunch ↗
发布:2026.08.14
类型:AI / 创投
话题:technology、consumer
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