Apple in talks to pay publishers to provide Siri with current news: report
The tech giant has considered a nine-figure budget for the payments, according to the WSJ.
本条来自 TechCrunch（AI / 创投），聚焦 brand。 Apple is in talks to pay publishers to use their content to power the upcoming Siri AI, according to a new report from The Wall Street Journal . The tech giant has reached out to publishers in recent months about using their content to provide Siri with access to current news and information.
The tech giant has considered a nine-figure budget for the payments, according to the WSJ
- Media & Entertainment
- TechCrunch Brand Studio
- Save up to $300 toda y!
- Newsletters
- Apple is in talks to pay publishers to use their content to power the upcoming Siri AI, according to a new report from The Wall Street Journal
The tech giant has considered a nine-figure budget for the payments, according to the WSJ
Media & Entertainment
TechCrunch Brand Studio
Apple is in talks to pay publishers to use their content to power the upcoming Siri AI, according to a new report from The Wall Street Journal . The tech giant has reached out to publishers in recent months about using their content to provide Siri with access to current news and information.
Apple has proposed a variable compensation model that would pay publishers when their content is used, rather than through a fixed licensing fee. This marks a departure from the standard industry practice of guaranteed fees, which are generally tied to broad access to content, rather than a pay-as-you-go model. Apple has considered a nine-figure budget for the payments, the report says.
Apple did not immediately respond to TechCrunch’s request for comment.
The discussions come as Apple has been working to significantly enhance Siri, years after promising users a smarter and more capable AI assistant.
Siri AI is expected to roll out later this year.
Scale faster. Grow your portfolio. Gain practical expertise. No matter your goal, Disrupt can empower you.
Save up to $300 toda y!
Newsletters
See More
Subscribe for the industry’s biggest tech news
Every weekday and Sunday, you can get the best of TechCrunch’s coverage.
TechCrunch Mobility is your destination for transportation news and insight.
Startups are the core of TechCrunch, so get our best coverage delivered weekly.
Provides movers and shakers with the info they need to start their day.
By submitting your email, you agree to our Terms and Privacy Notice .
X
youTube
Mastodon
Threads
Bluesky
TechCrunch Staff Contact Us Advertise Site Map
Terms of Service Privacy Policy RSS Terms of Use Code of Conduct
Made by Google Phia Blacksmith Pixel Tag Disrupt 2026 Tech Layoffs ChatGPT
© 2026 TechCrunch Media LLC.
本条目归入「Brand Marketing」垂直，涉及真实话题：brand。
· 市场：关注 brand 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：brand。
· 可思考：如何把「brand」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Apple in talks to pay publishers to provide Siri with current news: report」：围绕 brand，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
Apple is in talks to pay publishers to use their content to power the upcoming Siri AI, according to a new report from The Wall Street Journal . The tech giant has reached out to p…