Versace Obsessed returns for fall/winter 2026

本条来自 Luxury Daily（Luxury / 资讯），聚焦 brand。 The brand’s fall/winter 2026 campaign, titled “Versace Obsessed, Chapter II,” is shot by American fashion photographer Steven Meisel. Image courtesy of Versace Italian fashion house Versace is asking a new cast to live among the artifacts of its past. The brand’s fall/winter 2026 campaign, titled “Versace Obsessed, Chapter II,” uses cinematic portraits by American fashion photographer Steven Meisel to continue an ongoing narrative about the house’s hold on contemporary fashion. Models Saar Mansvelt Beck, Alaina Rae, Elodie Guipaud, Bai Ruien and Wiley Rhoads appear amid archival magazines, rare publications and previously unseen objects drawn from Versace’s visual history. Inside the archive Versace’s latest campaign treats its archive as more than background decoration, allowing objects, images and clothing to occupy the same visual world. Shown beside models are magazines from the 1990s and 2000s featuring earlier work by Mr. Meisel, creating a direct encounter between the photographer’s historic Versace imagery and the new portraits. The resulting scenes place the current cast inside a body of work that helped define the house’s image across previous decades. Archival Versace magazines appear throughout the fall/winter 2026 campaign. Image courtesy of Versace Rare volumes of Vanitas add another layer to the setting: the publication explored the lavish universe associated with founder Gianni Versace. Its appearance in the campaign draws attention to the print culture that once carried the label’s fashion, interiors and broader worldview beyond the runway. The props also support the idea of obsession suggested by the campaign title. Throughout Mr. Meisel’s shots, the models are surrounded by objects that invite close study, from old photographs and printed matter to items that have not previously been shown publicly. Within this environment, the collection revisits several of the contradictions that have long shaped the house, with accessories that use recognizable design codes including Medusa and Greca motifs. Representing these themes, Versace’s fall campaign ties back glamour and grit, classicism and the street and the divine and the dirty as foundational to the legacy of brand founders Gianni and Donatella Versace. In conversation with “Chapter II” continues the wider “Versace Obsessed” concept, the campaign title signaling an episodic approach to the house’s archive and identity. Shown beside models are magazines from the 1990s and 2000s featuring earlier work by Mr. Meisel. Image courtesy of Versace Mr. Meisel’s involvement is central to that exchange. His earlier photographs appear within the set while he creates the new campaign around them, making the photographer both a contributor to the archive and an interpreter of it in the present. Together, the team shapes a series of images that treat Versace’s symbols, publications and objects over the decades as active parts of its story today.

The brand’s fall/winter 2026 campaign, titled “Versace Obsessed, Chapter II,” is shot by American fashion photographer Steven Meisel

• The brand’s fall/winter 2026 campaign, titled “Versace Obsessed, Chapter II,” is shot by American fashion photographer Steven Meisel