ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.

本条来自 Adweek(Marketing / 创意),聚焦 brand。 Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Dealroom // Check if the menuHtml is stored in local storage if (!localStorage.getItem('menuHtml')) { // Set the value in local storage localStorage.setItem('menuHtml', ""); } SUBSCRIPTION ONLY if (!window.Zephr) window.Zephr = {}; if (!window.Zephr.outcomes) window.Zephr.outcomes = {}; window.Zephr.outcomes['subscriber-only-lock-on-articles'] = { featureLabel: 'Subscriber Only Lock on Articles', outcomeId: 'transformation/2', outcomeLabel: 'Lock Before Article Heading' }; Sports ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push Comedian, football fanatic, and huge Baltimore Ravens fan Stavros "Stavvy" Halkias stars in ESPN's Football's On Campaign. Courtesy of ESPN By Mark Mwachiro --> /* ========================= Base container ========================= */ .article-body-promo-ad { border: 1px dotted #f53c60; background-color: rgba(245, 60, 96, 0.05); border-radius: 8px; margin-top: 2em; position: relative; padding: 30px 16px 16px 60px; } @media (min-width: 768px){ .article-body-promo-ad{ margin: 1em max(13%, 26px); } } .ad-bookmark-icon::before { content: ""; background-image: url("https://static-www.adweek.com/wp-content/uploads/2026/02/bookmark.svg"); background-size: contain; background-repeat: no-repeat; position: absolute; left: 15px; top: 50%; transform: translateY(-50%); width: 40px; height: 40px; } /* Floating label */ .article-body-promo-ad::after { content: "Register Now"; position: absolute; top: -14px; background: #fdebed; color: #f53c60; font-family: "Source Serif 4", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; font-weight: 600; padding: 4px 12px; border-radius: 999px; letter-spacing: 0.04em; white-space: nowrap; } [data-bs-theme="dark"] .article-body-promo-ad::before { filter: invert(1) brightness(1); } /* Typography */ .article-body-promo-ad p { font-family: "Source Serif 4", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 18px; line-height: 28px; letter-spacing: 0.03em; margin: 0; } /* Links */ .article-body-promo-ad a { font-weight: 700; text-decoration: none; color: inherit; } .article-body-promo-ad a:hover { color: #F6486A; } /* Dark mode */ [data-bs-theme="dark"] .article-body-promo-ad { background-color: rgba(245, 60, 96, 0.12); } [data-bs-theme="dark"] .article-body-promo-ad::after { background: #2a0f14; } @media (max-width: 576px) { .article-body-promo-ad::after { transform: translateX(-50%); top: -10%; left: 50%; font-size: 12px; } } @media (max-width: 576px) { .article-body-promo-ad { display: flex; align-items: center; gap: 10px; padding: 14px; margin: 2em 0; } } @media (max-width: 576px) { .article-body-promo-ad::before { display: none; } } .article-body-promo-ad::before { width: 28px; height: 28px; background-size: 28px 28px; } } The future of brands gets decided here. Join the industry s top marketers at Brandweek for the ideas, insights, and connections shaping what s next. Get your ticket.
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push
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ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Dealroom // Check if the menuHtml is stored in local storage if (!localStorage.getItem('menuHtml')) { // Set the value in local storage localStorage.setItem('menuHtml', ""); } SUBSCRIPTION ONLY if (!window.Zephr) window.Zephr = {}; if (!window.Zephr.outcomes) window.Zephr.outcomes = {}; window.Zephr.outcomes['subscriber-only-lock-on-articles'] = { featureLabel: 'Subscriber Only Lock on Articles', outcomeId: 'transformation/2', outcomeLabel: 'Lock Before Article Heading' }; Sports ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push Comedian, football fanatic, and huge Baltimore Ravens fan Stavros "Stavvy" Halkias stars in ESPN's Football's On Campaign. Courtesy of ESPN By Mark Mwachiro --> /* ========================= Base container ========================= */ .article-body-promo-ad { border: 1px dotted #f53c60; background-color: rgba(245, 60, 96, 0.05); border-radius: 8px; margin-top: 2em; position: relative; padding: 30px 16px 16px 60px; } @media (min-width: 768px){ .article-body-promo-ad{ margin: 1em max(13%, 26px); } } .ad-bookmark-icon::before { content: ""; background-image: url("https://static-www.adweek.com/wp-content/uploads/2026/02/bookmark.svg"); background-size: contain; background-repeat: no-repeat; position: absolute; left: 15px; top: 50%; transform: translateY(-50%); width: 40px; height: 40px; } /* Floating label */ .article-body-promo-ad::after { content: "Register Now"; position: absolute; top: -14px; background: #fdebed; color: #f53c60; font-family: "Source Serif 4", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 13px; font-weight: 600; padding: 4px 12px; border-radius: 999px; letter-spacing: 0.04em; white-space: nowrap; } [data-bs-theme="dark"] .article-body-promo-ad::before { filter: invert(1) brightness(1); } /* Typography */ .article-body-promo-ad p { font-family: "Source Serif 4", "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 18px; line-height: 28px; letter-spacing: 0.03em; margin: 0; } /* Links */ .article-body-promo-ad a { font-weight: 700; text-decoration: none; color: inherit; } .article-body-promo-ad a:hover { color: #F6486A; } /* Dark mode */ [data-bs-theme="dark"] .article-body-promo-ad { background-color: rgba(245, 60, 96, 0.12); } [data-bs-theme="dark"] .article-body-promo-ad::after { background: #2a0f14; } @media (max-width: 576px) { .article-body-promo-ad::after { transform: translateX(-50%); top: -10%; left: 50%; font-size: 12px; } } @media (max-width: 576px) { .article-body-promo-ad { display: flex; align-items: center; gap: 10px; padding: 14px; margin: 2em 0; } } @media (max-width: 576px) { .article-body-promo-ad::before { display: none; } } .article-body-promo-ad::before { width: 28px; height: 28px; background-size: 28px 28px; } } The future of brands gets decided here. Join the industry s top marketers at Brandweek for the ideas, insights, and connections shaping what s next. Get your ticket.
With the 2026 Pro Football Hall of Fame Game in the books, we can officially say “Football’s On!”
From now until February, gridiron action will be taking over our screens, with ESPN commemorating this glorious time of the year with a new promo campaign, “Football’s On,” highlighting how much NFL programming and content it has.
Kicking off during this year’s NFL Hall of Fame weekend on Saturday, August 8, the “Football’s On” campaign stars comedian, football fanatic, and huge Baltimore Ravens fan Stavros “Stavvy” Halkias trucking through all that ESPN has to offer at this time of the year.
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Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.
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本条目归入「Brand Marketing」垂直,涉及真实话题:brand。
· 市场:关注 brand 对相关品类与竞争格局的潜在影响。
· 消费者:受众行为与偏好变化值得追踪。
· 品牌:本动向对品牌资产建设的启示。
· 渠道:内容分发与触点组合(社媒 / 电商 / 线下)的协同值得复盘。
· 核心话题:brand。
· 可思考:如何把「brand」的洞察,转化为可衡量的内容与增长动作?
面试中可引用「ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign」:围绕 brand,说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索,用于外企面试表达训练。
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