Lee Introduces Lee x Marilyn Monroe Limited-edition Capsule Honoring the Icon’s 100th Birthday

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The collection was inspired by Monroe wearing Lee's Storm Rider jacket, photographed by Eve Arnold on the set of "The Misfits."

Denim brand Lee has launched the Lee x Marilyn Monroe collection, a limited-edition capsule in honor of the Hollywood icon’s 100th birthday.

The collection was inspired by images of Monroe wearing Lee’s Storm Rider jacket, photographed by Eve Arnold on the set of her final film, “The Misfits.” Those famous photos inspired the trims, labels and graphics to the campaign’s creative and a new version of the jacket.

“The photos of Marilyn in the Storm Rider jacket have inspired Lee for decades,” said Vivian Rivetti, vice president of global design at Lee. “Her natural beauty and strength shine through, as does the timelessness of denim. Our goal for this collection and campaign was to capture the essence of Marilyn’s aesthetic and the styles she made famous through a modern Lee lens. It’s a reimagining, not a replication, and it will excite our consumers and her fans around the world.”

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Dana Carpenter, executive vice president of entertainment, Authentic Brands Group, owner of the Marilyn Monroe estate, said, “For a century, Marilyn Monroe’s influence has shaped film, fashion and pop culture. The Lee x Marilyn Monroe collection thoughtfully celebrates her enduring style through iconic archival inspiration while introducing these timeless designs to a new generation of fans.”

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Lee Jeans is in the process of being acquired by Authentic Brands Group from Kontoor Brands in a deal valued at up to $1 billion. The transaction was revealed in May, and is slated to close in the second half of the year. In June, Authentic said it would forge a new partnership with the global fashion apparel company One Jeanswear Group, a wholly-owned subsidiary of Premier Brands Group Holdings, for Lee .

In addition to the Storm Rider, the collection includes dresses, jeans and tops. Sizes range from 24 to 34 for bottoms and XS to XL for other apparel. It features premium fabrics, exclusive trims and palette, custom labels and signature lip embroidery.

Besides the Storm Rider jacket, there’s the boyfriend button-down shirt, the Coatigan, inspired by a sweater Monroe wore in her final photo shoot, with exclusive trims, a knit tie belt and front pocket and oversize silhouette, and the Marilyn Jean, a retro-fit straight leg with high-rise waist with back darts for shaping and an exclusive “The Marilyn” interior label and custom trim. There are also halter dress T-shirts and sweatshirts featuring the ionic Eve Arnold images.

The Lee x Marilyn Monroe collection is available globally on Lee-owned websites and retail locations across the U.S., Mexico, Europe, Japan, Chile, Argentina, Paraguay and Ecuador, along with nordstrom.com, Amazon and walmart.com, and select boutiques in the U.S. and Europe. Prices range from $47.99 to $187.99.

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