Cole Haan Enters the Women’s Golf Apparel Category, Blending Style and Performance

WWD Weekend

Beauty Inc

Fairchild Live

Got a Tip?

Plus Icon

Today's Digital Daily

WWD

Account

Welcome

Manage Account

Log Out

Log In

Sign Up

Click to expand the Mega Menu

site categories

Fashion

Business

Beauty

Sourcing Journal

Footwear News

Runway

Design

Weekend

Red Carpet

Click to Expand Search Input

Plus Icon

Click to Close Search Input

WWD

Click to expand the Mega Menu

Menu

Read Next:

Frasers Group Tightens Grip on Hugo Boss With Near‑controlling Stake

Click to Expand Search Input

Plus Icon

Click to Close Search Input

Account

Welcome

Manage Account

Log Out

Log In

Sign Up

Icon Link

Plus Icon

Today's Digital Daily

The golf designs are expected to easily transition from the course to everyday life.

Cole Haan will introduce its first women’s apparel collection, marking the brand’s entry into the golf category. The introduction builds on the momentum of its men’s golf apparel launch earlier this year.

The women’s golf collection blends elevated style with technical performance, offering pieces that move easily from the course to the office, travel and weekend plans. Rooted in Cole Haan ’s “course to everywhere,” philosophy, the collection reflects the evolution of golf from a traditional sport into a broader lifestyle category.

Related Articles

Fashion Scoops

Fanatics to Run Stores, Create Merch for DP World Tour, Ryder Cup

Mergers and Acquisitions

Centric Creates Joint Venture With Eastside Golf

The collection launches Thursday and has retail prices ranging from $98 to $218. The line features four-way stretch fabrics and moisture-wicking technology, breathable construction and weather-resistant finishes.

You May Also Like

Among the key pieces are a women’s transit windbreaker ($218), a lightweight, weather-resistant layer designed for movement with a structured silhouette and adjustable fit, available in three colorways. There’s also a women’s topspin polo ($99), with breathable four-way stretch and moisture-wicking fabric available in five colorways; a women’s spin sleeveless polo ($98), with four-way stretch and moisture-wicking fabric available in two colorways, and a women’s Grand Ambition Skort ($128), a versatile A-line skort with built-in-shorts, available in two colorways.

The brand is targeting wholesale accounts at top golf clubs across the U.S., in addition to PGA Super Store, Worldwide Golf, Golf Galaxy, Amazon, Nordstrom, Zappos, Macy’s and Simon.

Jeanine Farucci, vice president of global brand marketing at Cole Haan, said they decided to enter women’s apparel through the golf category because of the success they were having with a men’s golf line that was introduced this past spring.

“We started with men’s and really we saw a great amount of success with that. It’s early days of course. But there’s always been a desire for us to offer a head to toe, or toe to head, as we say, full offering for our customer, and our consumer has really always over-indexed in club sports, and golf always rose to the top of that,” Farucci said.

“I’m personally really excited to bring this to our female customer now. There’s really been an appetite to expand further the lifestyle assortment for her,” she said.

The company has always offered outerwear, which has been available at the Cole Haan retail stores. “We’re going to have the digital exclusive for this golf apparel and also distribute it through our really key premium golf outlets and wholesalers.”

Farucci said the focus is on performance and style together.

“Each piece was created for her with the same kind of innovative thinking that we apply to our footwear,” she said. “There’s a shared DNA from a design ethos standpoint.”

She said they’re using motion at the highest level, such as lightweight, moisture wicking, stretch enhanced fabrics and style. “We focused on tailored fits and refined silhouettes, so it has a feminine but polished aesthetic. You could wear it on the course, and then you can wear it everywhere after,” she said.

She said the company filed for a golf patent even before they were thinking of making golf shoes. “[Golf shoes] have been a very big part of our customers’ lifestyle and always felt like a very organic extension of the Cole Haan lifestyle,” she said.

She said the golf apparel will have some subtle Cole Haan branding. When asked about extensions into tennis, she said some of these looks can be worn for tennnis, but they’re thinking tennis might be the next category. “We don’t make performance tennis shoes, but tennis-inspired ones. We hear people use them for pickleball,” she said.

They will likely add knitwear down the road. “This is the first foray into this category, and I think our intention is to really learn and see what she resonates with. But I can imagine some of these more lifestyle-driven pieces, like knitwear, will probably make their way” into the eventual collection.

While she declined to give a first-year sales expectation, Farucci said, “We’re hoping to get very close to our men’s category.” She said they’ve been seeing strong results with the men’s golf line. “We had a wider assortment, but great feedback so far,” she said.

“Obviously we’re very focused around footwear, but our intention is to grow a full Cole Haan lifestyle, and this was a no-brainer as a next step,” she said.

She said Cole Haan has been in the women’s category for almost 50 years, “so she’s really been a part of our story for almost half our lifespan. So how we sort of connect to her and find additional ways to show up in her life is this next step.”

Cole Haan was established in 1928 in Chicago by founding partners Trafton Cole and Eddie Haan.

Farucci said they hope to do a regular women’s sportswear collection someday.

Newsletters

Sign up for WWD news straight to your inbox every day

Ferran Torres Talks World Cup and That Hat

Most Popular

Dior PR Executive Mathilde Favier Dies at 57

Keke Palmer Brings the 90s Back in Crystalized Jelly Shoes

Michael Jordan's Air Jordan 10 Is Getting a New Look With…

Nike's Air Force 1 Mid Is Getting a Winterized Upgrade With…

Willow Smith Brings the 'Free Human Spirit' to Free People's Fall…

WWD

Get all the top news stories and alerts straight to your inbox.

PMC Logo

Most Popular

Hayden Panettiere, Actress on 'Heroes' and 'Nashville,' Dies at 36

'X-Men' Movie Casts Inde Navarrette as Rogue, Christopher Abbott as Prof. X, Adam Driver as Mr. Sinister and Maya Boyd as Storm

FBI Makes Major Decision in Nancy Guthrie Case as Her Disappearance Remains Unsolved

Mountain West, 5 Departing Schools Agree to $49M Settlement

You May Also Like

Asics Has Upgraded the Fastest Running Shoe in Its Blast Line

1 day ago

Fashion Loves Food 2025

11 months ago

US Trade Czar ‘Very Happy With Where We Ended Up’ On Canadian Trade Deal, Though Details Remain Scant

1 hr ago

Players Era’s Kansas Term Sheet Includes Big Cash and Caveats

7 hrs ago

Crushing Heat Waves in France Threaten Monet’s Gardens in Giverny

3 hrs ago

Subscribe

Customer Service

Customer Service

WWD

About Us

Advertising

Subscribe

WWD FAQ

Digital Daily FAQ

Accessibility

Legal

Privacy Policy

AdChoices

EU Privacy Preferences

Terms of Use

California Privacy Rights

Your Privacy Choices

Follow Us

Facebook

Facebook

Instagram

Instagram

LinkedIn

LinkedIn

X

X

Newsletter Sign Up

Your Email

Subscribe

Subscribe

By providing your information, you agree to our Terms of Use and our Privacy Policy . We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Have a Tip?

Send us a tip using our anonymous form.

WWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.