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Market Intelligence/WWD

Ja Morant’s New Nike Sneaker Is Getting Its Wildest Colorway So Far

Weather map graphics appear on the soon-to-be-released Nike Ja 4.

Riley Jones·2026.08.08EN
档案整理中本篇暂以摘要模式呈现,完整解析待补充。可点击右侧「阅读原文」查看来源。
事件背景基于真实抓取数据整理

本条来自 WWD(Luxury / Fashion),聚焦 luxury、consumer。 Sourcing Journal Beauty Inc Industry News Features Sneakers Trends Leading Voices Got a Tip? Newsletters Log In Footwear News Sneaker News Ja Morant’s New Nike Sneaker Is Getting Its Wildest Colorway So Far Weather map graphics appear on the soon-to-be-released Nike Ja 4.

Original Intelligence基于真实抓取数据整理

Weather map graphics appear on the soon-to-be-released Nike Ja 4

  • Sourcing Journal Beauty Inc Industry News Features Sneakers Trends Leading Voices Got a Tip

Weather map graphics appear on the soon-to-be-released Nike Ja 4

Sourcing Journal Beauty Inc Industry News Features Sneakers Trends Leading Voices Got a Tip? Newsletters Log In Footwear News Sneaker News Ja Morant’s New Nike Sneaker Is Getting Its Wildest Colorway So Far Weather map graphics appear on the soon-to-be-released Nike Ja 4.

Just four years young, Ja Morant s Nike signature sneaker line has already had plenty of eye-catching colorways and yet, an upcoming style of the Portland Trail Blazers star s fourth shoe could be a contender for his boldest footwear yet.

New in-hand images shared by @prm.stocks1 show the upcoming Nike Ja 4 Radar, which is also being called Thermal Imagery. Clad in a multi-color combination of Obsidian/Total Orange/Laser Orange/Black/Racer Blue/Cobalt Bliss, the soon-to-be-released style features a weather radar map graphic across its diamond-quilted upper. blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-dsk-tab-fn-mid-article1-uid0' ) .setTargeting( 'pos', ["mid-article","mid-article1","mid","inbody1","inbody"] ) .setTargeting( 'post', 'btf' ) .setTargeting( 'viewable', 'yes' ) .setSubAdUnitPath("ros\/mid-article") .addSize([[300,250],[2,2],[2,4],[4,2],[3,3],[6,6],[300,251]]) .setClsOptimization("minsize") ; }); You May Also Like if ( !window.pmc.harmony?.isEventAdScheduledTime() ) { pmcCnx.cmd.push(function() { pmcCnx({ settings: { plugins: { pmcAtlasMG: { iabPlcmt: 2, } } }, playerId: '6fd1631e-041b-43f3-b64f-64f42c1886ea', playlistId: '8b1e42ce-6a67-4081-8a0e-af59a01b9592', }).render("connatix_contextual_player_div"); }); } else { // This should only be get called when page cache is not cleared and it's event time. window.pmc.harmony?.switchToHarmonyPlayer(); } Related Stories Kobe Bryant's Iconic Grinch Treatment Appears to Be Coming to a New Nike Sneaker A Ma Maniére Flips the Classic All-white Nike Air Force 1 With Subtle Refinements

The sneaker s bold graphic upper is paired with orange branding on the Swoosh, which combines with a TPU Ja-Frame to spell out Morant s first name in a similar fashion to what was seen on the Nike Ja 3. Two-tone black-and-orange shoelaces add further flair to the look, which uses a toned-down white shade on its tongue logo.

Weather-inspired thermal graphics aren t new territory for Nike s basketball shoes. The sportswear brand s Air Foamposite One sneaker was released in Thermal Map and Weatherman colorways in 2013, while Kevin Durant s Nike KD 4 Weatherman kicked off the trend in 2011.

Along with the standard Ja 4 , Nike has given extra attention to Morant s line this year. An affordable Morant-branded sneaker, the Twelve Time, will be released in September for $90. And later this year, Morant s sneakers will be released in high-top form for the first time with the arrival of the Nike Ja 4 High.

The Nike Ja 4 will debut at retail on Aug. 15 in five different colorways, although fans will need to wait a bit longer to get their hands on this Radar colorway. The pair is set to be released in October for an expected retail price of $140, a slight premium from the Ja 4 s standard pricing of $125. The sneaker s style code is JA9745-400.

Only $24.99 for one year!

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Industry Analysis规则派生 · 可核对

本条目归入「Consumer Trends」垂直,涉及真实话题:luxury、consumer。

· 市场:关注 luxury、consumer 对相关品类与竞争格局的潜在影响。

· 消费者:受众行为与偏好变化值得追踪。

· 品牌:本动向对品牌资产建设的启示。

· 渠道:内容分发与触点组合(社媒 / 电商 / 线下)的协同值得复盘。

Marketing Insight规则派生 · 可核对

· 核心话题:luxury、consumer。

· 可思考:如何把「luxury」的洞察,转化为可衡量的内容与增长动作?

Career Usage规则派生 · 可核对

面试中可引用「Ja Morant’s New Nike Sneaker Is Getting Its Wildest Colorway So Far」:围绕 luxury、consumer,说明你对行业动向的判断与可落地动作。

本条目相关英文术语可在「商务英语」模块按话题检索,用于外企面试表达训练。

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The sneaker s bold graphic upper is paired with orange branding on the Swoosh, which combines with a TPU Ja-Frame to spell out Morant s first name in a similar fashion to what was …

branding

The sneaker s bold graphic upper is paired with orange branding on the Swoosh, which combines with a TPU Ja-Frame to spell out Morant s first name in a similar fashion to what was …

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来源
阅读原文 · WWD ↗
发布:2026.08.08
类型:Luxury / Fashion
话题:luxury、consumer
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