Your favorite beauty brands are now also entertainment brands
Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement. But as today’s consumers are up to their eyeballs in entertaining content just a scroll and a click away, many of today’s beauty brands are asking if entertainment and a
本条来自 Glossy（Luxury / Beauty），聚焦 brand、consumer。 In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according to the brand.
Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement
- In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum
Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement
But as today’s consumers are up to their eyeballs in entertaining content just a scroll and a click away, many of today’s beauty brands are asking if entertainment and a
In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according to the brand.
“With Gen Z, in particular, traditional product-focused advertising is really not enough anymore,” said Jamie Lee, head of brand marketing at Innisfree U.S. “Entertainment is 100% the way to capture an audience.”
Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement. But as today’s consumers are up to their eyeballs in entertaining content just a scroll and a click away, many of today’s beauty brands are asking if entertainment and advertising can be one and the same. Continue reading this article on glossy.co . Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
本条目归入「Consumer Trends」垂直，涉及真实话题：brand、consumer。
· 市场：关注 brand、consumer 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：brand、consumer。
· 可思考：如何把「brand」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Your favorite beauty brands are now also entertainment brands」：围绕 brand、consumer，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Gree…
“With Gen Z, in particular, traditional product-focused advertising is really not enough anymore,” said Jamie Lee, head of brand marketing at Innisfree U.S. “Entertainment is 100% …
Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement. But as today’s consumers are up to their eyeballs in entertaining con…