Cole Haan launches luggage, positioning itself as a travel brand

Cole Haan says it’s getting “more intentional” about its travel offerings as it solidifies its place as an everyday lifestyle brand.

This month, the footwear company debuts its first luggage products in both carry-on and checked bag sizes. It’s also rolling out a new GrandPrø Packwell Sneaker that’s easier to pack and condense, thanks to its unlined construction. Finally, Cole Haan is establishing more stores in markets popular with tourists, including Boston and Orlando, Florida.

This isn’t Cole Haan’s first foray into travel; the brand has sold duffle bags, backpacks and other travel accessories for decades. But the company is now ramping up its offerings as it works to establish itself as a modern lifestyle brand attuned to the post-pandemic era. Cole Haan’s customers want products that perform in all types of settings, from office meetings to dinners — an ethos the brand has described as “nine to five and five to nine.” Now, Cole Haan wants to bring that same versatility to travel products. Continue reading this article on modernretail.co . Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.