EXCLUSIVE: Depop Announces New Spotify Partnership
The music streaming giant has teamed up with the secondhand marketplace on curated closets, an exclusive playlist and a two-day L.A. pop-up.
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The music streaming giant has teamed up with the secondhand marketplace on curated closets, an exclusive playlist and a two-day L
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The music streaming giant has teamed up with the secondhand marketplace on curated closets, an exclusive playlist and a two-day L.A. pop-up.
Depop and Spotify are teaming up on a new partnership, the companies announced on Tuesday.
Connecting the worlds of music and secondhand fashion, Depop and Spotify are celebrating the next generation of artists, style and culture discovery.
“This partnership brings together two brands that are deeply embedded in culture and united by a shared belief in the power of creativity and self-expression,” said Steve Dool, senior director of brand and creative at Depop, in a statement shared first with WWD. “Fashion and music have always gone hand in hand, with communities shaping what’s next through their individual style and taste. Together with Spotify, we’re creating new ways for our community to discover artists, explore personal style and connect through the cultural moments that inspire them.”
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As part of the partnership, the companies have collaborated on experiences across their respective platforms.
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On Spotify, users can find a co-branded editorial-curated playlist, artist content and in-app experiences to spotlight a variety of music scenes. On Depop, shoppers can browse artist storefronts and explore collections curated by a series of music cultures — and discover new artists while seeking out fashion finds.
The two companies selected six artists — Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola — across a range of music genres to curate a personal collection of pieces from their wardrobe to shop the looks behind the music and discover their latest music on the Spotify playlists.
“We’re excited to spotlight six incredible artists through this partnership with Depop. We hope to give fans a deeper look at the styles and sounds that shape their perspective as artists,” said Matt Luhks, senior director of global marketing at Spotify. “Many of the artists contributed to an exclusive playlist on Spotify, which is an audio companion to their Depop closets. It lets fans trace the thread between what these artists wear, what they listen to and how they create.”
To celebrate the launch across platforms, the artist-curated Spotify playlist will be unveiled on Tuesday and the six artist-curated storefronts will launch Wednesday. On Thursday and Friday, Depop and Spotify are hosting a two-day activation at the Hollywood Premiere Motel on Hollywood Boulevard — transforming the motel into an immersive consumer experience with live performances, exploration of genre-inspired closets, fashion edits and more.
This is a continuation of Depop partnerships within the music space including Kacey Musgraves , Zara Larsson, GovBall and the upcoming women-led music festival, the Olivia Rodrigo-founded Daisy Chain Fields. Depop was also recently acquired by eBay for $1.2 billion , a deal that was completed on July 30.
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本条目归入「Consumer Trends」垂直，涉及真实话题：consumer。
· 市场：关注 consumer 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：consumer。
· 可思考：如何把「consumer」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「EXCLUSIVE: Depop Announces New Spotify Partnership」：围绕 consumer，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
“This partnership brings together two brands that are deeply embedded in culture and united by a shared belief in the power of creativity and self-expression,” said Steve Dool, sen…
“We’re excited to spotlight six incredible artists through this partnership with Depop. We hope to give fans a deeper look at the styles and sounds that shape their perspective as …
To celebrate the launch across platforms, the artist-curated Spotify playlist will be unveiled on Tuesday and the six artist-curated storefronts will launch Wednesday. On Thursday …