Ulta Beauty bets on the growing scalp-care market with prestige hair-care brand Nutrire

Ulta Beauty is on a hair-growth journey. On Monday, the beauty giant will launch the scalp-focused hair-care brand Nutrire on Ulta.com, followed by a rollout to 250 doors on August 23.

“[Ulta] is always scouting for what’s next,” said Kristen Chase, gm at Nutrire. “They didn’t see [scalp care] as a trend; they’re seeing it as a shift, which it truly is.”

Nutrire was launched in 2025 by the incubation arm of Chicago’s Tricoci Salon & Spa, which has also launched Tricoci Haircare and Tricoci Skincare. Nutrire’s proprietary Complex8 ingredient claims to block the DHT hormone, which contributes to shrinking hair follicles. Ulta will carry all nine of its SKUs as the brand’s first retail partner. Continue reading this article on glossy.co . Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.