Your favorite beauty brands are now also entertainment brands
Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement. But as today’s consumers are up to their eyeballs in entertaining content just a scroll and a click away, many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
本条来自 Glossy（Luxury / Beauty），聚焦 娱乐化营销、Gen Z、品牌策略。 In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according to the brand.
Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement
- In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum
Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement
But as today’s consumers are up to their eyeballs in entertaining content just a scroll and a click away, many of today’s beauty brands are asking if entertainment and advertising can be one and the same
In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according to the brand.
“With Gen Z, in particular, traditional product-focused advertising is really not enough anymore,” said Jamie Lee, head of brand marketing at Innisfree U.S. “Entertainment is 100% the way to capture an audience.”
Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement. But as today’s consumers are up to their eyeballs in entertaining content just a scroll and a click away, many of today’s beauty brands are asking if entertainment and advertising can be one and the same. Continue reading this article on glossy.co . Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
本条目归入「Brand Marketing」垂直，涉及真实话题：娱乐化营销、Gen Z、品牌策略。
· 市场：关注 娱乐化营销、Gen Z 对相关品类与竞争格局的潜在影响。
· 消费者：Innisfree 的受众行为与偏好变化值得追踪。
· 品牌：Innisfree 的叙事、产品与增长动作可拆解复用。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 涉及品牌：Innisfree。
· 核心话题：娱乐化营销、Gen Z、品牌策略。
· 可思考：如何把「娱乐化营销」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Your favorite beauty brands are now also entertainment brands」：围绕 Innisfree，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Gree…
“With Gen Z, in particular, traditional product-focused advertising is really not enough anymore,” said Jamie Lee, head of brand marketing at Innisfree U.S. “Entertainment is 100% …
Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement. But as today’s consumers are up to their eyeballs in entertaining con…