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WORK / ArchiveKelly Personal Marketing Intelligence OS
阅读READ
每日简报Daily Brief市场情报Market Intelligence品牌案例库Brand Casebook公司研究Company Dossier
收听与学习LISTEN & LEARN
播客Podcasts商务英语Business English
创作CREATE
创意工作室Creative Studio视觉素材库Visual Library作品集Portfolio
职业CAREER
面试题库Interview Bank营销工具箱Marketing Toolkit
资料库LIBRARY
收藏集Collections观察名单Watchlists来源体系Sources
设置Settings
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更新于 —KKelly
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全部 246消费趋势 · Consumer Trends 43品牌营销 · Brand Marketing 133美妆个护 · Beauty 6奢侈时尚 · Luxury Fashion 9科技 AI · Technology AI 52全球商业 · Global Business 3
市场消费趋势 18品牌动作 20营销战役与广告 15行业报告 5公司动态 21AI 与科技 167领域Consumer & Market 21Brand & Marketing 62Advertising & Creative 21Fashion & Luxury 16Business & Finance 31Technology & AI 84Beauty & Personal Care 11
话题
品牌营销 123人工智能 80设计创意 53社媒内容 52零售渠道 46消费洞察 45财报增长 35时尚奢侈 28美妆个护 16供应链 15
WWD/2026.08.04/2 minEN

Inaugural Art Week NYC to Showcase Leading Galleries and Compelling Programming Across the City

The citywide event takes place Nov. 11-14 and will feature 76 renowned galleries.

设计创意
WWD/2026.08.04/3 minEN

Which Countries Are Best at Circularity? New Study Highlights Textile Recycling Leaders

The study also looked at the secondhand clothing market.

设计创意
爱范儿/2026.08.04/6 min

中国奥委会与李宁品牌联合发布了亚运会中国代表团领奖装备,背后有中国航天的技术

领奖装备的科技含量具有象征意义,也有现实意义。 #欢迎关注爱范儿官方微信公众号:爱范儿(微信号:ifanr),更多精彩内容第一时间为您奉上。

品牌营销社媒内容供应链李宁 Li-Ning
爱范儿/2026.08.04/4 min

没有天花板的 G 敞篷版回来了, SUV 们正在争夺你的「情绪价值」

打破天花板的具象化。 #欢迎关注爱范儿官方微信公众号:爱范儿(微信号:ifanr),更多精彩内容第一时间为您奉上。

社媒内容消费洞察设计创意
爱范儿/2026.08.04/5 min

外卖可以上天,但骑手不会下岗

采用抛物线弹道送外卖的可能性微存 #欢迎关注爱范儿官方微信公众号:爱范儿(微信号:ifanr),更多精彩内容第一时间为您奉上。

社媒内容供应链设计创意亚马逊 Amazon美团 Meituan
Adweek/2026.08.04/1 minEN

MTV for This Generation: Track Star Is What a Media Company Looks Like Now

Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire.

社媒内容
Adweek/2026.08.03/1 minEN

Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance

The 57 year-old fitness brand wants to bring in the next generation while staying true to its core

品牌营销社媒内容设计创意
爱范儿Business / 科技2026.08.03
爱范儿/2026.08.03/13 min

机器人刷一段「短视频」,就能学会新技能?自变量 HOST 技术「神器」来了

机器人学习做家务,进入「刷短视频」时代 #欢迎关注爱范儿官方微信公众号:爱范儿(微信号:ifanr),更多精彩内容第一时间为您奉上。

机器人学习HOST框架具身智能自变量机器人爱范儿
Digiday/2026.08.03/3 minEN

Who owns the creative brief? Brands and creators are renegotiating the relationship

Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.

品牌营销社媒内容设计创意百事 Pepsi
DigidayMarketing / 媒体2026.08.03
Digiday/2026.08.03/1 minEN

D+ Research: Marketers navigate a changing CTV landscape

As CTV matures, the streaming ad industry is entering a period of change.

CTV广告投放流媒体YouTubeAmazon Prime Video
Glossy/2026.08.03/1 minEN

Luggage brands are gunning for a bigger share of the travel gear wardrobe

Suitcases are designed to last. For premium luggage brands, that makes the products around them, like packing cubes and apparel, more important.

时尚奢侈品牌营销设计创意
Marketing Dive/2026.07.31/1 minEN

Snickers’ ice cream line seeks help telling the internet to chill out

The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.

品牌营销社媒内容消费洞察香奈儿 Chanel
DigidayMarketing / 媒体2026.07.31
Digiday/2026.07.31/1 minEN

How a fitness creator built her own global wellness platform

Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.

fitness creatoronline platformsubscription modelGGStudio
Luxury DailyLuxury / 资讯2026.07.30
Luxury Daily/2026.07.30/1 minEN

Prada Beauty names Zendaya face of Paradoxe

The brand’s appointment of the actress arrives alongside the debut of its popular fragrance franchise’s Sweet Chemistry eau de parfum.

Prada BeautyZendayaParadoxePrada BeautyParadoxe
GlossyLuxury / Beauty2026.07.29
Glossy/2026.07.29/1 minEN

Laura Mercier is replacing traditional influencers with tastemaker-consultants

With the launch of its new collective, Laura Mercier is adapting to a social media environment where consumers have grown skeptical of traditional influencer marketing, and micro-influencers and niche tastemakers reign supreme.

social media marketinginfluencer strategybrand revampLaura Mercier