Brands Are Sticking With Their Suppliers Amid Tariff Upheaval—But They’re Pushing for Better Terms
Procurement teams have increased supplier contract renegotiations by as much as sevenfold over the past four months.
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ADWEEK Brand Advantage: Nostalgia Marketing Needs a Gen Alpha Strategy
Misty-eyed Gen Zers are set to be the wealthiest and highest-spending generation in history
品牌营销消费洞察
Goldfish blends nostalgia with better-for-you messaging in new ads
The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.
品牌营销消费洞察
The cyclospora outbreak is creating a PR headache for food businesses
A cyclospora outbreak from lettuce, and potentially other fresh produce, is testing how food brands respond to moments of crisis and build consumer trust.
零售渠道品牌营销消费洞察苹果 Apple
How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch
Teen boys have become an increasingly important consumer demographic over the past few years thanks to their insatiable appetite for fragrance. Now, Ulta Beauty is aspiring to capture their attention with its first masstige fragrance launch. Glossy reporters Zofia Zwieglinska and Emily Jensen join Glossy Beauty Podcast host Lexy Lebsack to unpack the rise of the Gen Zalpha fraghead and how Ulta Beauty is hoping to woo them.
Gen Zalpha男性香水fragrance wardrobesUlta Beauty