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飞书并入豆包：字节跳动的一次目标重塑
头图来源：视觉中国 7 月 30 日，字节跳动下发内部邮件，完成了近年来力度最大的一次 ToB 业务架构调整：飞书产品团队与豆包产品团队整合，成立新的豆包产品团队，由豆包负责人赵祺统筹，飞书负责人谢欣向其汇报；飞书商业化团队则与火山引擎整合，成立新的 ToB GTM 组织「创造力服务平台」，由火山引擎负责人谭待负责。 关于这次调整，字节暂时还没有对外给出系统性的解读，但如果我们站在今天这个时间节点去观察，这件事可能并不只是一次简单的部门合并、汇报关系变化或者组织架构调整，而有可能是飞书自诞生以来最根本的一次使命转向。 这件事背后，既藏着字节对 AI 未来的战略下注，也有着飞书这家从内生工具成长起来的产品，走到今天必须面对的关键转折点——当先进企业最迫切的问题已经发生变化，飞书还能不能像它诞生时那样，率先定义问题，并提供一套更好的答案？ 这可能才是这次调整真正值得讨论
零售渠道品牌营销人工智能字节跳动 ByteDance
互联网流量，崩塌了
作者｜Wildcard 编辑｜靖宇 2026 年一季度，百度 App 月活跃用户降至 6.55 亿，同比下降 10%。 百度不是一个普通的 App，在过去 20 年的中国互联网里，「百度一下」几乎是「上网搜东西」的同义词。它是流量的起点、信息的入口、无数网站赖以生存的「水龙头」。 但是，在 AI 时代—— 用户越来越倾向于直接从 AI 助手获取答案，而不是通过搜索引擎点击链接。 环球同此凉热。 在太平洋的另一边，同样的剧本正在以更剧烈的方式上演。一场波及整个互联网的「流量大崩塌」正在发生。 而人们，并不在意。 01 无人生还 2026 年 3 月，分析公司 Chartbeat 向 Axios 独家提供了一组数据，引爆了整个出版业。 这组数据追踪了 Chartbeat 全球数千家客户网站过去两年的流量变化，结论触目惊心—— 小型出版商（日均 1
品牌营销人工智能社媒内容谷歌 Google
ADWEEK Brand Advantage: Nostalgia Marketing Needs a Gen Alpha Strategy
Misty-eyed Gen Zers are set to be the wealthiest and highest-spending generation in history
品牌营销消费洞察
Grubhub and 40 Other Brands Test In-App Measurement in ChatGPT Ads
Brands are getting visibility into installs, in-app purchases, and subscriptions on their ChatGPT ads via AppsFlyer
品牌营销
Creators Are the New Media Moguls. But Scaling a Face Is Harder Than It Looks
The biggest names in the creator economy are hiring CEOs, launching product lines, and courting Wall Street—provided they can avoid the pitfalls along the way.
品牌营销社媒内容供应链
ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It
The marketing technology driving proven revenue impact in advertising and media.
品牌营销财报增长
Why Independent Retail Is More Important Than Ever
From Brooklyn to Shanghai, a multibrand retail renaissance is taking shape, powered by a thirst for independent stores with a more hand-crafted, human quotient in a world flattened by digital transactions.
美妆个护时尚奢侈零售渠道
Ad Tech Briefing: Q2’s Big Tech earnings, small-scale concessions, and frustrated dealmakers
PE eagerly looms, but despite appetite, stats show dealmaking is flat.
零售渠道品牌营销人工智能亚马逊 Amazon谷歌 Google
Stagwell’s Curate launch puts agencies’ ad tech ambitions in focus
Agencies want more control over the pipes of programmatic advertising. Stagwell’s Curate is the latest example.
品牌营销供应链苹果 Apple谷歌 Google
Glossy+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
Glossy+ Research examined which commerce channels are dominating marketers’ holiday strategies, what discounts brands and retailers are offering, and what revenue expectations are guiding their marketing decisions ahead of the critical fourth quarter.
零售渠道品牌营销财报增长
Beauty Briefing: Why legacy brands are doubling down on hero products
This week, I checked in on the wave of revamped and relaunched hero products from heritage beauty brands. Additionally, Saltair gets new ownership, and Victoria Beckham’s 15-year-old daughter is rumored to be launching a beauty brand.
美妆个护品牌营销
Modern Retail+ Research: The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual
Modern Retail+ Research examined which commerce channels are dominating marketers’ holiday strategies, what discounts brands and retailers are offering, and what revenue expectations are guiding their marketing decisions ahead of the critical fourth quarter.
零售渠道品牌营销人工智能
It’s the summer of food merch drops
Food service brands like Starbucks, Dunkin’ and Wawa are using limited-edition fashion merchandise to reach new audiences and build everyday brand loyalty.
时尚奢侈品牌营销社媒内容星巴克 Starbucks
After killer quarter, Palantir CEO Alex Karp calls AI industry ‘Marxist’
After a quarter that delivered $1 billion in profit, Palantir CEO Alex Karp on Monday once again warned that AI frontier labs are too untrustworthy for enterprises.
品牌营销人工智能社媒内容
Snap CEO sidesteps Specs preorder questions on Q2 earnings call
When asked about product-market fit, Spiegel said he believes mass-market consumer adoption won't occur until the end of the decade.
品牌营销消费洞察财报增长苹果 AppleMeta
AWS is helping vibe-coding startup Superblocks, and the implications are big
AWS now allows vibe-coding tool Superblocks to be embedded into the private clouds of AWS customers. It's another step toward decoupling apps from models.
品牌营销人工智能消费洞察亚马逊 Amazon
Domino’s pays diners to beta test its relaunched app, website
The pizza chain’s new campaign encourages consumers to leave feedback about its updated digital ordering experience.
品牌营销社媒内容消费洞察
Microsoft Clarity adds branded and non-branded AI queries
You can now see numerous AI analytics reports broken down by branded and non-branded queries.
品牌营销人工智能微软 Microsoft
Private equity firm tries again to buy 100-plus J.C. Penney stores
Onyx Partners, whose previous bid fell through, is offering $934 million for the properties.
零售渠道品牌营销
As AI reshapes brand visibility, IAB attempts to clean up measurement
The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate.
品牌营销人工智能设计创意OpenAI谷歌 Google
Digital Brands Group considers sale, merger
The apparel conglomerate is undergoing a strategic review and has retained financial advisers.
时尚奢侈品牌营销