BMW iX3 lands role in new Spider-Man film
The Sony Pictures partnership places new vehicle technologies within the movie and across a worldwide fan activation.
本条来自 Luxury Daily（Luxury / 资讯），聚焦 BMW、产品植入、电影营销。 The electric iX3 and 5 Series Sedan feature in Sony Pictures’ “Spider-Man: Brand New Day,” arriving exclusively in theaters on July 31. Image credit: BMW German automaker BMW is placing its next-generation technology in a superhero spotlight. The marque’s electric iX3 and 5 Series Sedan feature in Sony Pictures’ “Spider-Man: Brand New Day,” arriving exclusively in theaters on July 31. Both vehicles are incorporated into the film’s plot, while a one-off iX3 and digital experiences support the wider global campaign. “The launch of the Neue Klasse and Spider-Man : Brand New Day could not be more fitting,” said Bernd Körber, senior vice president of brand and product management at BMW , in a statement. “Both stand for a bold new beginning and the confidence to shape what comes next,” Mr. Körber said. “We are proud to accompany this new Spider-Man chapter with the BMW iX3, our first model of the Neue Klasse.” Web of technology As the first Neue Klasse model, the electric iX3 introduces BMW’s latest vehicle architecture to movie audiences alongside technologies including the Panoramic Display, driver-assistance systems, a panoramic glass roof and Sport Mode. BMW will present the iX3 Flow – Spider-Man Brand New Day during the film’s July 27 premiere. Developed with Sony and Marvel, the one-off vehicle uses full-color E Ink Prism elements and animated exterior graphics informed by the superhero’s movement and energy. It will remain on display at BMW Welt in Munich through September. BMW will present the iX3 Flow – Spider-Man Brand New Day during the film’s July 27 premiere. Image credit: BMW Drivers in participating markets can also access a Spider-Man animation through suitably equipped BMW Control Displays from July 27 through Aug. 10. Available in more than 70 countries, the experience combines full-screen visuals, music and an ambient light show. The partnership continues with “The Big Screen,” a teaser film following a father and son who spot Spider-Man while their iX3 charges. Filmed in London with stunt performer Luke Scott, the campaign was created by Jung von Matt Hamburg with BMW and developed through the automaker’s entertainment agency UEG.
The Sony Pictures partnership places new vehicle technologies within the movie and across a worldwide fan activation
- The electric iX3 and 5 Series Sedan feature in Sony Pictures’ “Spider-Man: Brand New Day,” arriving exclusively in theaters on July 31
The Sony Pictures partnership places new vehicle technologies within the movie and across a worldwide fan activation
The electric iX3 and 5 Series Sedan feature in Sony Pictures’ “Spider-Man: Brand New Day,” arriving exclusively in theaters on July 31. Image credit: BMW German automaker BMW is placing its next-generation technology in a superhero spotlight. The marque’s electric iX3 and 5 Series Sedan feature in Sony Pictures’ “Spider-Man: Brand New Day,” arriving exclusively in theaters on July 31. Both vehicles are incorporated into the film’s plot, while a one-off iX3 and digital experiences support the wider global campaign. “The launch of the Neue Klasse and Spider-Man : Brand New Day could not be more fitting,” said Bernd Körber, senior vice president of brand and product management at BMW , in a statement. “Both stand for a bold new beginning and the confidence to shape what comes next,” Mr. Körber said. “We are proud to accompany this new Spider-Man chapter with the BMW iX3, our first model of the Neue Klasse.” Web of technology As the first Neue Klasse model, the electric iX3 introduces BMW’s latest vehicle architecture to movie audiences alongside technologies including the Panoramic Display, driver-assistance systems, a panoramic glass roof and Sport Mode. BMW will present the iX3 Flow – Spider-Man Brand New Day during the film’s July 27 premiere. Developed with Sony and Marvel, the one-off vehicle uses full-color E Ink Prism elements and animated exterior graphics informed by the superhero’s movement and energy. It will remain on display at BMW Welt in Munich through September. BMW will present the iX3 Flow – Spider-Man Brand New Day during the film’s July 27 premiere. Image credit: BMW Drivers in participating markets can also access a Spider-Man animation through suitably equipped BMW Control Displays from July 27 through Aug. 10. Available in more than 70 countries, the experience combines full-screen visuals, music and an ambient light show. The partnership continues with “The Big Screen,” a teaser film following a father and son who spot Spider-Man while their iX3 charges. Filmed in London with stunt performer Luke Scott, the campaign was created by Jung von Matt Hamburg with BMW and developed through the automaker’s entertainment agency UEG.
本条目归入「Brand Marketing」垂直，涉及真实话题：BMW、产品植入、电影营销。
· 市场：关注 BMW、产品植入 对相关品类与竞争格局的潜在影响。
· 消费者：BMW、Sony Pictures、Marvel 的受众行为与偏好变化值得追踪。
· 品牌：BMW、Sony Pictures、Marvel 的叙事、产品与增长动作可拆解复用。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 涉及品牌：BMW、Sony Pictures、Marvel。
· 核心话题：BMW、产品植入、电影营销。
· 可思考：如何把「BMW」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「BMW iX3 lands role in new Spider-Man film」：围绕 BMW、Sony Pictures、Marvel，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
The electric iX3 and 5 Series Sedan feature in Sony Pictures’ “Spider-Man: Brand New Day,” arriving exclusively in theaters on July 31. Image credit: BMW German automaker BMW is p…
The electric iX3 and 5 Series Sedan feature in Sony Pictures’ “Spider-Man: Brand New Day,” arriving exclusively in theaters on July 31. Image credit: BMW German automaker BMW is p…
The electric iX3 and 5 Series Sedan feature in Sony Pictures’ “Spider-Man: Brand New Day,” arriving exclusively in theaters on July 31. Image credit: BMW German automaker BMW is p…