Evolve your marketing with new AI tools

Evolve your marketing with new AI tools

We’re adding AI and agentic experiences across Google Ads and Google Analytics to simplify your workflow and expedite your path to business growth.

Senior Director, Product Management

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Google is rolling out new artificial intelligence tools in Google Ads and Google Analytics to help you uncover insights and act faster. You can now use AI-powered summaries on your homepages, create visual reports with simple text prompts, and benchmark your performance against similar businesses. Log in to your accounts today to explore these new features and refine your marketing strategy.

Google is adding new AI tools to its marketing platforms to help people work faster and smarter. These tools automatically summarize data and suggest ways to improve ad campaigns. You can even use simple text prompts to create custom reports or compare your performance against other businesses. It’s all designed to help you make better decisions without getting lost in the numbers.

Great marketing has always required deep measurement expertise to uncover the "why" and strategic agility to execute the "how." That’s why we introduced Ask Advisor

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— our in-product AI agent across Google’s marketing platforms — to put those answers and actions directly into marketers' hands.

Today, we’re announcing new agentic capabilities across Google Ads and Google Analytics designed to amplify your expertise, helping you uncover insights faster, make smarter business decisions, and stay firmly in the driver’s seat as you chart your path to growth.

It’s critical for analyst teams to stay on top of performance shifts as they happen. Google Analytics now makes this easier than ever, with new AI Overviews at the top of the homepage that give you an instant summary of important updates since you last logged in. From seasonal peaks in sales to changes in traffic, you can quickly understand what matters right now, and more importantly, what you should do about it.

When a data card catches your eye, a single click carries that context straight into Ask Advisor to analyze further. And now, you can stay up to date with these smart summaries at your own pace by opting into notifications via phone or email at a frequency that suits you.

We’ve also revamped the Google Ads homepage to surface timely AI-powered insights cards personalized to your business

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. You now have the context you need to confidently adjust your strategy, ensuring you capture new demand the moment it appears. Want to understand how competitors are impacting your impression share or what trends could improve your campaigns? Use the prompt box above the insights cards to generate a custom insight based on what’s top of mind.

When it's time to evaluate your performance, reporting should be intuitive and easy. With the new Dashboards

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in Google Ads (coming soon in Google Analytics), you can transform raw data into clear visualizations with simple text prompts. Every report automatically generates a real-time summary explaining the "why" behind the data, helping you easily understand your performance or make a case for a new campaign idea.

It’s always important to identify where you have room to grow. Now, you can dig even deeper into your campaign performance in Google Analytics with Ask Advisor. We’re introducing a new benchmarking feature that compares your campaign performance against anonymized averages from similar businesses, helping you refine your strategy with confidence.

"Ask Advisor has become my go-to for a directional check on paid media performance… That speed matters because it gives me time to dig deeper and make shifts that improve performance sooner."

— Kevin Marshall, Paid Media Director at Gardyn

Built with Gemini, these new solutions will help marketers move from insight to action even faster. Get started today in Google Ads and Google Analytics .

Currently available in beta for English language accounts