EXCLUSIVE: Juicy Couture Creates Limited-edition Collab With Crown Royal

WWD Weekend

Beauty Inc

Fairchild Live

Got a Tip?

Plus Icon

Today's Digital Daily

WWD

Account

Welcome

Manage Account

Log Out

Log In

Sign Up

Click to expand the Mega Menu

site categories

Fashion

Business

Beauty

Sourcing Journal

Footwear News

Runway

Design

Weekend

Red Carpet

Click to Expand Search Input

Plus Icon

Click to Close Search Input

WWD

Click to expand the Mega Menu

Menu

Read Next:

V of BTS Is Champion’s New Global Partner

Click to Expand Search Input

Plus Icon

Click to Close Search Input

Account

Welcome

Manage Account

Log Out

Log In

Sign Up

Icon Link

Plus Icon

Today's Digital Daily

The partnership blends Y2K fashion and flavored spirits through a limited-edition capsule collection and supports RaiseFashion.

Juicy Couture has teamed with Crown Royal on a limited-edition collection.

Inspired by Crown Royal’s flavored whiskies, the collection brings Crown Royal’s Regal Apple, Royal Peach and Royal Blackberry flavors to life with the worlds of Juicy Couture ’s nostalgic Y2K fashion .

The collection reimagines Crown Royal’s purple bag, which was given the Juicy Couture treatment with its signature velour and rhinestone embellishments, alongside matching velour tracksuits with crown and pillow detailing on hoodies and rhinestone logo trackpants — all in three flavor-inspired colorways.

Related Articles

Fashion Scoops

Stetson Creates Hat for Singer Carter Faith's New Album Drop

Sneaker News

Eminem's Mythical Air Jordan 4 Collaboration Is Being Released to the Public for the First Time Ever

Accompanying campaign imagery features Ava Dash wearing apple green, Kelsey Anderson wearing blackberry pink and Kendra Bailey wearing peach.

You May Also Like

“Juicy Couture and Crown Royal are two iconic brands with distinct identities and bringing them together creates something unexpected,” Matt Salter, executive vice president of partnership marketing at Authentic Brands Group, owners of Juicy Couture, exclusively told WWD. “Blending Juicy Couture’s iconic velour with Crown Royal’s signature purple bag creates a natural connection between fashion, culture and nostalgia.”

The brands focused on the Y2K style for the collaboration , an era that made Juicy Couture a prominent brand that was brought to cultural prominence for its tracksuits worn by the likes of Mariah Carey, JLo, Britney Spears, Jessica Alba, Kelly Rowland, Nicole Richie, Vanessa Hudgens, Paris Hilton, Lindsey Lohan and more.

“The Crown Royal purple bag has become an icon in its own right,” said Jazmine Settles, senior manager of brands in culture at Diageo, owners of Crown Royal. “We love seeing all the ways people give it a second life after the bottle is gone, from holding coins to turning it into an outfit accessory. When we thought about reimagining the bag for our flavors, Juicy Couture was the perfect match. Both brands are iconic, collectible and share a real sense of nostalgia. This collab was an idea we just couldn’t leave on the cutting room floor. We’re excited to finally get this collection out into the world and see how fans of both brands make it their own.”

As part of this collaboration, Crown Royal is supporting RaiseFashion and donating $75,000 to the nonprofit organization alongside 100 percent of its net proceeds from the Crown Royal x Juicy Couture hoodie and track pants. RaiseFashion is dedicated to empowering the next generation of voices and underrepresented talent in the fashion industry by breaking down barriers and sharing time, resources and connections with communities who’ve been historically excluded from the industry. The partnership also will establish a designer grant, with one recipient awarded during New York Fashion Week.

The Crown Royal x Juicy Couture collectible bottle bags are available at select retailers nationwide and the limited-edition tracksuits are available at crownroyal.com.

Newsletters

Sign up for WWD news straight to your inbox every day

Ferran Torres Talks World Cup and That Hat

Most Popular

Michael Jordan's Air Jordan 17 Is Coming Back in Black for the First Time — With a New Update

Why Is Everyone Still Walking in Running Sneakers?

Zoe Saldaña, Zendaya and Tracee Ellis Ross Show Us How to Elevate the…

Nike's Classic Air Force 1 Got Covered in a New Floral Print and It's…

Michael Jordan's Classic Air Jordan 3 Is Getting a New Mismatched…

WWD

Get all the top news stories and alerts straight to your inbox.

PMC Logo

Most Popular

Perez Hilton Hospitalized After Appearing to Harm Himself on Livestream

'Grown Ups 3' Cast: Adam Sandler Reunites With Chris Rock, Rob Schneider, David Spade, Salma Hayek and More in First Set Photo

Brad Pitt Is Allegedly 'Bracing Himself' For His Kids' Next Move Which Sources Say Is His 'Worst Possible Nightmare'

Method Man Drops Limited-Edition Hat Collection with TWNTY-TWO and TICAL Athletics

You May Also Like

Fresh Fashion Styles and ‘Great Start’ to Back-to-School Spur Optimism at August FFANY

4 days ago

Fashion Loves Food 2025

10 months ago

Viral Nation Wants To Help Brands Get Noticed By AI

3 hrs ago

Amid Roster Mayhem, Judge Refuses to Stay Nationwide NCAA Injunction

4 hrs ago

Prado Museum Debuts AI, London Gallery to Close, a DNA Breakthrough in Cave Art, and More: Morning Links for August 11, 2026

4 hrs ago

Subscribe

Customer Service

Customer Service

WWD

About Us

Advertising

Subscribe

WWD FAQ

Digital Daily FAQ

Accessibility

Legal

Privacy Policy

AdChoices

EU Privacy Preferences

Terms of Use

California Privacy Rights

Your Privacy Choices

Follow Us

Facebook

Facebook

Instagram

Instagram

LinkedIn

LinkedIn

X

X

Newsletter Sign Up

Your Email

Subscribe

Subscribe

By providing your information, you agree to our Terms of Use and our Privacy Policy . We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.

Have a Tip?

Send us a tip using our anonymous form.

WWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.