COS Campaign Showcases Understated, Tailored Style
The fall collection is defined by its monochromatic palette, refined fabrics and is bolstered by a campaign with a cast of international talent.
本条来自 WWD（Luxury / Fashion），聚焦 brand。 Michael Kors’ 45th Anniversary Fall/Winter Campaign
The fall collection is defined by its monochromatic palette, refined fabrics and is bolstered by a campaign with a cast of international talent
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The fall collection is defined by its monochromatic palette, refined fabrics and is bolstered by a campaign with a cast of international talent
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The fall collection is defined by its monochromatic palette, refined fabrics and is bolstered by a campaign with a cast of international talent.
Senior Editor, Retail
COS Campaign: For its fall 2026 collection, COS goes monochromatic, tailored and understated.
The collection campaign, launched Tuesday, was shot by photographer Mark Kean in New York City and styled by Jane How. It stars an international cast including South Korean actor and global COS ambassador Park Gyuyoung and supermodel Awar Odhiang, who is of South Sudanese heritage and raised in Canada, alongside Jacqui Hooper, Leon Dame and Malick Bodian seen in past COS runway shows and campaigns. They’re joined by models Noor Khan, Alaina Rae, Yun Seo Woo, Lucien Le Nevé, Jesse Rinderknecht and Hoyong Kim.
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The collection leans on black and white with purple accents, in cashmere, wool, leather and suede.
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“Heritage references emerge through pinstripes, while delicate floral embroidery injects a subtle femininity,” COS said.
Among the women’s items are double-breasted blazers, dresses and maxi coats, leather blouson jackets over stirrup leggings, merino knitwear and a crisp cotton shirt referencing traditional tailoring, with a tuxedo-inflected wing collar and press-creased French cuffs. Men’s wear features a waxed-cotton trenchcoat and a leather flight jacket.
The collection will be shown Sept. 13 during New York Fashion Week at a yet-to-be announced location in Manhattan’s Financial District. Steven Kolb, chief executive officer and president of the Council of Fashion Designers of America, credited COS with “a continued commitment” to showing in New York and for supporting the CFDA Travel Fund, which brings editors and buyers to the city as guests during NYFW.
COS (which stands for Collection of Style) is the London-based, higher-priced sister brand to Sweden’s H&M. COS is growing its store fleet through openings, store updates or relocations with a particular focus on expanding in the U.S. and Mexico.
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本条目归入「Brand Marketing」垂直，涉及真实话题：brand。
· 市场：关注 brand 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：brand。
· 可思考：如何把「brand」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「COS Campaign Showcases Understated, Tailored Style」：围绕 brand，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
COS (which stands for Collection of Style) is the London-based, higher-priced sister brand to Sweden’s H&M. COS is growing its store fleet through openings, store updates or reloca…
Michael Kors’ 45th Anniversary Fall/Winter Campaign…
The collection will be shown Sept. 13 during New York Fashion Week at a yet-to-be announced location in Manhattan’s Financial District. Steven Kolb, chief executive officer and pre…