WPP’s streamlined strategy secures new business as revenue declines narrow
While WPP sees opportunities with AI, CEO Cindy Rose noted that the technology could lead to deflationary impacts on agency pricing.
brandconsumer
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Sila lands $1.4B Pentagon loan as militaries demand more batteries
Battery materials startup Sila will use a $1.4 billion loan from the U.S. Department of Defense to scale production at its factory in Washington state.
brand
Archer buys former rival Wisk Aero
The two companies were once embroiled in a trade secret theft lawsuit. Now, Wisk is being absorbed into Archer.
technologybrand
都是VP总监，外企真值钱
前阵子参加了一个行业交流的饭局，一桌人免不了介绍一下自己干啥的。留意了一下大家的title，名头都不小，有本土大厂的"高级总监"，有民企的"事业部VP"，有创业公司的"联合创始人兼CTO"，还有几个外企的"Regional Director"、"VP"等。饭局散了之后，跟介绍我过去的猎头朋友一起打车回家，他在...... 本文来自微信公众号： 外企观CHA ，作者：MK麦客 前阵子参加了一个行业交流的饭局，一桌人免不了介绍一下自己干啥的。 留意了一下大家的title，名头都不小，有本土大厂的"高级总监"，有民企的"事业部VP"，有创业公司的"联合创始人
brand
Evolve your marketing with new AI tools
Learn how new AI and agentic experiences across Google Ads and Google Analytics can simplify your marketing workflow.
brandconsumer
Bazooka puts reality TV rivalry center stage in social-forward campaign
Two stars of “The Secret Lives of Mormon Wives” go head-to-head in an effort that features in-person activations and a social content series.
brandconsumer
Jif’s new campaign reworks logo to go beyond peanut butter and jelly
Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.”
brandconsumer
A data breach at shipping giant Ceva Logistics is rippling across banks, retailers, Steam gamers, and beyond
Companies that rely on Ceva Logistics for shipping their physical goods to customers say their personal data was taken during a recent cyberattack.
brand
Signed up for Klaviyo? Dozens of advertisers may have seen your password
A bug in the tech giant's website the logo of US marketing automation company Klaviyo Inc. is seen displayed on a smartphone in front of an abstract background on a computer screen..
brand
Foot Locker reinforces role in sneaker culture with new brand platform
Chief marketer Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to turn around.
brandconsumer
患儿被“漏诊”后死亡，医生韩杰被判刑1年，禁业3年，医疗过失刑责界限在哪里？30年资深儿科医生：后果很严重，教训很深刻
江西抚州儿科医生韩杰漏诊患儿致其死亡一案二审宣判，韩杰犯医疗事故罪获刑一年、三年禁业，该案引发医疗、法律行业广泛讨论。案件起因系韩杰接诊2岁半患儿时未规范查体、未及时外科会诊，后续患儿家属自行转院途中死亡；涉事医院先承担146万余元民事赔偿，涉事医师被卫健部门行政处罚，后续家属报警后韩杰被刑拘。多名医疗纠纷、...... 本文来自微信公众号： 每经头条 ，编辑：张锦河陈旭杜恒峰，作者：每经记者，原文标题：《患儿被“漏诊”后死亡，医生韩杰被判刑1年，禁业3年！医疗过失刑责界限在哪里？30年资深儿科医生：后果很严重，教训很深刻》 江西抚州儿科医生韩杰漏诊患
brand
超20+茶咖入局，平台加码大战，今年“秋一杯”为何热不起来？
霸王茶姬、瑞幸、茉莉奶白、一点点……“秋天的第一杯奶茶”比立秋提前到达。 数据显示，今年入局“秋天的第一杯奶茶”营销活动的品牌超过20家，既有霸王茶姬、茉莉奶白等网红茶饮，星巴克、瑞幸、库迪等主流咖啡连锁，也有蜜雪冰城、益禾堂等下沉市场平价头部品牌。赛道格局进一步扩容，高、中、
consumerbrand淘宝京东
AI时代，与其撞审碰运气，不如先做好素材合规
以前优化师最焦虑的是素材永远不够，每天就是催设计、催脚本、催剪辑。 AI一分钟可以生成几十条文案、图片或视频。每一条看起来都“还不错”。但真正让人头疼的是： 到底哪条值得进账户测试？哪条只是结构完整，用户却毫无感觉？哪条可能触发审核风险？出了问题，又该由谁为AI的输出负责？
brand
叮咚买菜的自有品牌算盘：用生鲜的逻辑做标品实验
7月28日，叮咚买菜标品商品开发负责人戴正在叮咚买菜旗下核心自有品牌叮咚V5全面升级发布会上如此说。 发布会上叮咚买菜还首次公开55项配料严控名单，正式提出以“严苛品控、原料甄选、配料至简、锁鲜即享、地道风味”为核心的“5V”商品标准。 同时，还公布了目前叮咚买菜自有品牌相关
consumerbrand
P&G’s Always Discreet fights incontinence stigma with NFL campaign
“Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content.
brandconsumer
The simple way to make your marketing claims 42.9% more believable
A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one o
brandai
Netflix Nearly Doubles Ad Sales Commitments Again While Closing Upfront
Netflix saw strong demand in the upfront for sports properties such as the FIFA Women's World Cup.
consumerbrand
Google Play adds Venmo as a payment option
The ability to add Venmo to Google Play comes as people are spending more money on apps and games.
brand
Discovered Materials is playing AI whack-a-mole to hunt cooler chips
Discovered Materials raised $9 million to fund the hunt for more novel materials to build more efficient chips.
brand
英特尔美股盘前跌超3%，公司将发行150亿美元普通股
英特尔美股盘前跌超3%，公司将发行150亿美元普通股。英特尔表示，此次发行旨在帮助公司实现增长。 更新中...... 风险提示及免责条款 市场有风险，投资需谨慎。本文不构成个人投资建议，也未考虑到个别用户特殊的投资目标、财务状况或需要。用户应考虑本文中的任何意见、观点或结论是否符合其特定状况。据此投资，责任自负。
brandcampaign