Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance
The 57 year-old fitness brand wants to bring in the next generation while staying true to its core
品牌营销社媒内容设计创意
Market Intelligence
市场情报
跨 Consumer / Brand / Beauty / Luxury / Tech / Global 真实来源的结构化情报。Beauty 只是其一， 所有模块支持跨行业扩展。点击条目进入「知识卡」详情（原始情报 + 行业 / 营销 / 职业萃取）。
● 本地档案
Google publishes guidance for text disclaimers in Search ads
Google explains how advertisers can add legal disclosure assets to Search campaigns and what to expect when they serve.
品牌营销谷歌 Google
What happened when 6.8m people were told real Monet art was AI
AI content is polarizing. When users spot that AI was used in art, backlash often follows. So, let’s run a quick experiment.
品牌营销人工智能社媒内容
Fuel, freight and tariff costs are complicating holiday importing
Higher fuel and freight costs are driving up prices for importers during the peak season.
零售渠道品牌营销供应链
How to measure your brand’s visibility in Gemini
Your brand could be influencing buying decisions in Gemini long before analytics ever sees it. Here's how to uncover the missing signals.
品牌营销
Express nods to its Y2K heyday in campaign that unites fashion, music
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
时尚奢侈零售渠道品牌营销
Goldfish blends nostalgia with better-for-you messaging in new ads
The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.
品牌营销消费洞察
American Eagle Outfitters to open $41M North Carolina distribution center
The facility, which will service the Southeastern U.S., is expected to start operations in early 2027 and create over 200 jobs.
零售渠道品牌营销消费洞察
The AI performance question retail isn’t asking
Engagement with your AI isn't the measure that matters. Inclusion in AI answers is.
零售渠道品牌营销人工智能
D+ Research: Marketers navigate a changing CTV landscape
As CTV matures, the streaming ad industry is entering a period of change.
品牌营销亚马逊 Amazon
Who owns the creative brief? Brands and creators are renegotiating the relationship
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
品牌营销社媒内容设计创意百事 Pepsi
Luggage brands are gunning for a bigger share of the travel gear wardrobe
Suitcases are designed to last. For premium luggage brands, that makes the products around them, like packing cubes and apparel, more important.
时尚奢侈品牌营销设计创意
Retail’s new operating model centers on leaner teams, smarter data and physical community
The conversation around AI has moved well beyond experimentation. At the recent Glossy & Modern Retail Brand Leaders Dinner, with partner Global Payments, founders and executives shared how they're using artificial intelligence to automate operations, rethink hiring, build internal knowledge platforms and refine marketing strategies. But despite the rapid adoption, attendees agreed that the busine
零售渠道品牌营销人工智能
Why Marriott is turning hotel rooms into showrooms
Marriott's new online Design Shop takes inspiration from specific hotels and destinations as it seeks to drive more retail sales.
零售渠道品牌营销财报增长
Circle K gets serious about retail media
Circle K is more openly promoting and expanding its retail media network, Full Circle Media, as a way for advertisers to reach shoppers across its convenience stores, fuel pumps and digital channels in the U.S., Canada and Europe.
零售渠道品牌营销消费洞察
内存奇缺，Macbook Air 或缺货；智元母公司推《魔兽世界》机器人；微信地震预警上线新功能
AI 产业扩张引发内存芯片短缺，消息称苹果 MacBook Air 笔记本出现供应紧张局面 8 月 3 日消息，据彭博社记者马克 · 古尔曼（Mark Gurman）报道，全球内存芯片短缺正在影响苹果 Mac 产品供应，其中受消费者欢迎的 MacBook Air 正面临库存压力。 古尔曼表示，此次内存短缺主要受到 AI 产业快速扩张影响。随着人工智能企业大量采购高性能存储芯片，挤压了消费电子市场供应，苹果旗下部分产品已经受到影响。 此前，用户基数更少的 Mac mini 和 Mac Studio 已经出现供应限制，而如今这一问题正在扩展至销量更高的 MacBook Air。目前，通过苹果官网购买 MacBook Air，部分型号预计需要等待至 8 月下旬才能发货，部分特殊配置甚至要等到 9 月。同时多家第三方零售商也声称，目前 MacBook Air 库存情况比以往更加紧张。
零售渠道品牌营销人工智能苹果 AppleOpenAI
马斯克和 Altman 达成共识：人类已迈入 AI 奇点时代；小米手机多款涨价 300 元起；苹果警告 AI 算力短缺或导致产品延期发布
马斯克和 Altman 达成共识：人类已迈入 AI 奇点时代 科技媒体 thenews 近日发布博文，报道称马斯克和 Altman 在 AI 奇点（singularity）方面达成共识。 7 月 25 日作客 Relentless 播客节目时，Altman 表示：「我们现在差不多已经身处奇点时代。」奥尔特曼还预测，在人类目前能完成的工作中，AI 已经能够自动化完成约 30~40% 的工作，并表示 AI 正推动「自工业革命以来最大的经济变革」。 马斯克于 7 月 31 日在 X 平台发布推文，指出：「AI 在很多方面都已经超越了人类。我们正处于奇点之中。」 注：AI 奇点是未来学家雷 · 库兹韦尔（Ray Kurzweil）在 2005 年提出的假设，是一种理论情境，即人工智能自我改进的速度超过了我们人类监控和控制它的能力。(来源：IT 之家) 高通完成收购 Modular，加
零售渠道品牌营销人工智能亚马逊 Amazon小红书 RED
The cyclospora outbreak is creating a PR headache for food businesses
A cyclospora outbreak from lettuce, and potentially other fresh produce, is testing how food brands respond to moments of crisis and build consumer trust.
零售渠道品牌营销消费洞察苹果 Apple
Seedance 2.5发布，单次视频时长翻倍；美团上线外卖「等灯停表」功能；长鑫科技突破 4 万亿
DeepSeek-V4-Flash 正式版 API 上线公测，V4-Pro 正式版将「尽快」发布 7 月 31 日消息，今天（31 日）下午，DeepSeek 通过 API 文档发布日志，宣布 DeepSeek-V4-Flash 正式版 API 上线公测。 根据介绍，DeepSeek-V4-Flash 的 Agent 能力大幅增强，基准测试 远超 V4-Pro-Preview ： Terminal Bench 2.1: 82.7 NL2Repo: 54.2 Cybergym: 76.7 DeepSWE: 54.4 Toolathlon verified: 70.3 Agent Last Exam: 25.2 Automation Bench (Public): 25.1 DSBench-FullStack: 68.7 DSBench-Hard: 59.6 据悉，正式版 V4-Flash 原
零售渠道品牌营销人工智能字节跳动 ByteDance小红书 RED
Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2
Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.
零售渠道品牌营销财报增长亚马逊 Amazon
Snickers’ ice cream line seeks help telling the internet to chill out
The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.
品牌营销社媒内容消费洞察香奈儿 Chanel
Campaign Trail: Journeys amps up absurdity to break back-to-school conventions
Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.
零售渠道品牌营销社媒内容
AIGC 的中场，我们需要创作领域的「Codex」
作者｜Moonshot 编辑｜郑玄 最近，影视飓风开始进入 AI 影视赛道，选择与 TapNow 推出一套 AI 影像创作教程。 一套教程的出现，本身就是个信号，它说明 AI 影像正在走出「展示奇观」的阶段，开始形成可以被讲解、学习和复用的创作方法。 被教程吸引进来的，也未必都是准备拍电影的人。 车企、游戏公司和消费品牌都在增加视频内容的使用：产品发布需要概念片，游戏上线需要世界观短片，市场部门则要持续生产品牌视频、更新社交媒体。 对这些团队来说，AI 影像正在从一项新技术，变成工作里可以调用的制作能力。 但真正开始做视频以后，问题很快就从「怎么生成」变成了「怎么把视频做下去」。 一条完整的视频还要经过创意开发、视觉设定、分镜、素材生成、修改和剪辑。视频一旦从十秒左右的镜头走向完整作品，人物、场景和前后决定都要保持连续，原本分散在不同工具里的问题也会同时出现。 观众看到的是一条视频，但创作
零售渠道品牌营销人工智能
无人机加了条腿，跳出了一个新硬件品类
越来越多的具身技术正先一步外溢到消费电子领域，包括这款会跳的机器人。 作者｜Li Yuan 编辑｜ 郑玄 会飞的无人机，我们见过。 会跳舞的人形机器人，我们也见过。 但你见过，行走方式纯粹靠跳的机器人吗？ 近期极客公园了解到，眺月科技正在做这样一款硬件——长得像无人机加了条腿。为了让世界认识跳跃机，他们年底将发布第一款遥控产品，瞄准的是穿越机发烧友和科技潮玩爱好者。 不管是机器狗还是人形机器人，腿脚再灵活，通常也迈不过比自己还高的坎。 这台机器不一样，原型机能跳到 2 米高，是自身高度的好几倍 ，人形、四足机器人过不去的障碍，它一跃而过，实在跨不过的沟壑，甚至可以直接飞过去，扛着它直接去野外玩也没问题。 这款硬件被定义成了一个新品类，他们给它起了个自己的名字，跳跃机，英文 hopcopter。 在它之前，已经有机器人能连续跳了——2016 年
品牌营销人工智能社媒内容抖音 Douyin苹果 Apple