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Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2
Brands that activate around multiple sports achieve superior unduplicated reach while engaging a higher-spending audience than single-sport advertisers.
零售渠道品牌营销财报增长亚马逊 Amazon
Snickers’ ice cream line seeks help telling the internet to chill out
The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.
品牌营销社媒内容消费洞察香奈儿 Chanel
The Download: Montana’s new experimental drug rules
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Montana’s plan to become an experimental medical hub just pushed forward As of this week in Montana, biotech companies whose drugs have been through preliminary testing—sometimes in as few as 10…
right-to-try lawexperimental drugsbiotech regulationAnthropicOpenAI
Campaign Trail: Journeys amps up absurdity to break back-to-school conventions
Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.
零售渠道品牌营销社媒内容
AIGC 的中场，我们需要创作领域的「Codex」
作者｜Moonshot 编辑｜郑玄 最近，影视飓风开始进入 AI 影视赛道，选择与 TapNow 推出一套 AI 影像创作教程。 一套教程的出现，本身就是个信号，它说明 AI 影像正在走出「展示奇观」的阶段，开始形成可以被讲解、学习和复用的创作方法。 被教程吸引进来的，也未必都是准备拍电影的人。 车企、游戏公司和消费品牌都在增加视频内容的使用：产品发布需要概念片，游戏上线需要世界观短片，市场部门则要持续生产品牌视频、更新社交媒体。 对这些团队来说，AI 影像正在从一项新技术，变成工作里可以调用的制作能力。 但真正开始做视频以后，问题很快就从「怎么生成」变成了「怎么把视频做下去」。 一条完整的视频还要经过创意开发、视觉设定、分镜、素材生成、修改和剪辑。视频一旦从十秒左右的镜头走向完整作品，人物、场景和前后决定都要保持连续，原本分散在不同工具里的问题也会同时出现。 观众看到的是一条视频，但创作
零售渠道品牌营销人工智能
Montana’s new “right to try” law can’t come soon enough for some
Kris DeVault is desperate. His son, Brody, was born in March 2023. It wasn’t long before he started to show signs of developmental delay, says DeVault. As time went on, Brody started missing key milestones in speech, movement, and coordination, he says. When Brody was around two and a half years old, a genetic test…
right to tryMontanarare diseaseCeres Brain TherapeuticsMIT Technology Review
无人机加了条腿，跳出了一个新硬件品类
越来越多的具身技术正先一步外溢到消费电子领域，包括这款会跳的机器人。 作者｜Li Yuan 编辑｜ 郑玄 会飞的无人机，我们见过。 会跳舞的人形机器人，我们也见过。 但你见过，行走方式纯粹靠跳的机器人吗？ 近期极客公园了解到，眺月科技正在做这样一款硬件——长得像无人机加了条腿。为了让世界认识跳跃机，他们年底将发布第一款遥控产品，瞄准的是穿越机发烧友和科技潮玩爱好者。 不管是机器狗还是人形机器人，腿脚再灵活，通常也迈不过比自己还高的坎。 这台机器不一样，原型机能跳到 2 米高，是自身高度的好几倍 ，人形、四足机器人过不去的障碍，它一跃而过，实在跨不过的沟壑，甚至可以直接飞过去，扛着它直接去野外玩也没问题。 这款硬件被定义成了一个新品类，他们给它起了个自己的名字，跳跃机，英文 hopcopter。 在它之前，已经有机器人能连续跳了——2016 年
品牌营销人工智能社媒内容抖音 Douyin苹果 Apple
Univé builds an AI-ready workforce
See how Univé built an AI-ready workforce with ChatGPT Enterprise by combining leadership, responsible governance, and employee-led innovation to transform work at scale.
人工智能
How a fitness creator built her own global wellness platform
Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.
品牌营销社媒内容财报增长TikTok
How a fitness creator built her own global wellness platform
Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.
fitness creatoronline platformsubscription modelGGStudio
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
营销效果媒体测量董事会
As Zendaya spins another ‘Spider-Man’ fashion story, has method dressing gone too far?
Celebrity stylist Micaela Erlanger explains on the Glossy Podcast why she prefers subtle “meta dressing” over literal red-carpet costumes, as Zendaya and Law Roach turn the “Spider-Man: Brand New Day” press tour into another fashion narrative.
时尚奢侈品牌营销
Luxury Briefing: Luxury’s recovery has a value-for-money problem
In this week's Luxury Briefing, I take a deep dive into the most significant group of earnings from recent months from LVMH, Kering, Hermés, Prada Group, Brunello Cucinelli and EssilorLuxottica – with analyst takes from Bernstein's Luca Solca. It seems like as brands are adjusting to slow growth, they're trying to meet customers at all price points, not always successfully. Also, how Frasers is bu
时尚奢侈品牌营销财报增长LVMH开云 Kering
Glossy Pop Newsletter: How 16-year-old Embreigh Courtlyn turned her friend group into a $2.2 million Target launch
Target’s latest creator-led fashion bet is on a 16-year-old Alabama creator, her highly invested young fan base and a friend group whose trips, fallouts and reunions are followed like an ongoing TikTok reality show.
时尚奢侈社媒内容TikTok
As Zendaya spins another ‘Spider-Man’ fashion story, has method dressing gone too far?
Celebrity stylist Micaela Erlanger explains on the Glossy Podcast why she prefers subtle “meta dressing” over literal red-carpet costumes, as Zendaya and Law Roach turn the “Spider-Man: Brand New Day” press tour into another fashion narrative.
method dressing红毯造型ZendayaAshi StudioTamara Ralph
Luxury Briefing: Luxury’s recovery has a value-for-money problem
In this week's Luxury Briefing, I take a deep dive into the most significant group of earnings from recent months from LVMH, Kering, Hermés, Prada Group, Brunello Cucinelli and EssilorLuxottica – with analyst takes from Bernstein's Luca Solca. It seems like as brands are adjusting to slow growth, they're trying to meet customers at all price points, not always successfully. Also, how Frasers is buying up, or buying into more of the U.K. luxury space, and what Arnault said on X in reply to the Le Monde investigation.
奢侈品行业财报分析价格策略LVMHKering
Glossy Pop Newsletter: How 16-year-old Embreigh Courtlyn turned her friend group into a $2.2 million Target launch
Target’s latest creator-led fashion bet is on a 16-year-old Alabama creator, her highly invested young fan base and a friend group whose trips, fallouts and reunions are followed like an ongoing TikTok reality show.
Creator-led fashionTargetTween fashion lineTargetEmbreigh Edit
Disrupting a Criminal Scam Operation
OpenAI disrupted a Cambodia-based scam operation using ChatGPT to support investment, romance, gambling, and impersonation schemes.
Montana’s plan to become an experimental medical hub just pushed forward
As of this week in Montana, any biotech company with an experimental drug has a clear path to selling it to consumers. Companies whose drugs have been through preliminary testing—sometimes in as few as 10 healthy people—can pay $12,500 to apply to a newly established review board for approval. Once its treatment is rubber-stamped, the…
right-to-tryexperimental drugsMontanaInfinitaWinSanTor
Snapchat shores up lead gen ads with new HubSpot integration
The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic Accounts Adrian Mulryan.
品牌营销消费洞察财报增长
The Download: tricking LLMs, and reviving geothermal plants
This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. A fundamental flaw leaves LLMs strikingly vulnerable to attack It is impossible to make large language models fully secure against hacks because of a fundamental flaw in how they work, a…
LLM安全漏洞地热发电AI芯片MIT Technology ReviewZanskar
HubSpot AEO vs. Otterly: Platform or standalone tool?
Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring to the content and CRM workflows that let you act on it?
品牌营销人工智能
A fundamental flaw leaves LLMs strikingly vulnerable to attack
It is impossible to make large language models fully secure against hacks because of a fundamental flaw in how they work, a team of researchers argue in a paper presented at the International Conference on Machine Learning, a top AI conference, this month. The claim has huge implications for the safety of this technology, which…
LLM安全AI漏洞红队测试OpenAIAnthropic