BMW iX3 lands role in new Spider-Man film
The Sony Pictures partnership places new vehicle technologies within the movie and across a worldwide fan activation.
BMW产品植入电影营销BMWSony Pictures
Market Intelligence
市场情报
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● 本地档案Farfetch sets pre-fall campaign in Margate
The retailer’s new editorial, photographed in southeastern England, presents versatile pieces for post-holiday dressing.
pre-fall campaignseasonal transitionluxury fashionFarfetchBrunello Cucinelli
Fashion Briefing: Inside the growing, sometimes sketchy, world of inventory sourcing for resale
Until now, a fragmented network of gray market suppliers, excess stock from brands and retailers and drop-shipped items from factories have made up the bulk of the inventory one finds on platforms like TikTok Shop and Whanot. But as the revenue opportunity for these marketplaces increase, new players are looking to formalize the sourcing of inventory for independent sellers.
inventory sourcingresaleindependent sellersStockXGoat
Profound vs. Semrush AEO: What each tool actually does
Profound and Semrush have both staked out positions in the answer engine optimization space, but they’re built for different teams with different goals. This post breaks down what each tool actually does, where they differ on engine coverage, prompt research, dashboards, and pricing, and how to decide which one fits your workflow.
品牌营销人工智能谷歌 Google
SEO tools marketers rely on (free & paid options)
SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a must-have for marketers. In a HubSpot survey , 27% of marketers agreed that the biggest ROI channel of this year was the website, blog, and SEO.
品牌营销人工智能
Wellness Briefing: The peptide pipeline gets new legal momentum, plus news
For the Wellness Briefing, Glossy checked in with leaders in the peptide space, including attorney Jeff Cohen, Nuritas founder Dr. Nora Khaldi and CeliaRx founder Koehl Robinson, to unpack the results of last week’s FDA advisory committee meetings. Additionally, Whoop hires Glossier's former CEO as its chief commercial officer, the AI-powered robotic massage market grows, and skin-care brand Prequel expands its executive team.
peptideFDAwellnessGlossyWhoop
Gemini API Managed Agents: 3.6 Flash, hooks, and more
We’re announcing even more new capabilities in Managed Agents in Gemini API so developers can build reliable, production-ready agents.
人工智能谷歌 Google
HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?
AI search is no longer a niche experiment. According to HubSpot’s own research , 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers earn the conversation before a prospect even clicks.
品牌营销人工智能
How AEO drives higher-intent site visitors than other channels
Answer engine optimization (AEO) is the practice of creating content for AI like ChatGPT, Claude, and Gemini to reference in their outputs. AI-referred traffic is small but growing fast and has an outsized impact on conversions. Traffic from AEO makes up less than 1% of overall traffic but converts 3x-15x better than traditional search, according to November 2025 data from Microsoft Clarity. While
人工智能微软 Microsoft
5 ways AI Mode in Search helps you enjoy the real world
It might sound counterintuitive, but Search's AI tools can actually help you make the most of your time offline whether you want to book concert tickets or find the perf…
人工智能设计创意谷歌 Google
5 ways to host the ultimate dinner party with Google Search
These AI features can help you craft a menu, design a tablescape, and handle other party-planning tasks.
人工智能供应链设计创意谷歌 Google
Glossy+ Research: Brands are expanding their creator marketing strategies
As brands expand their creator marketing strategies, they are increasingly tapping influencers for more than just awareness campaigns. Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products.
creator marketinginfluencer campaignsbrand strategyDuolingoUlta
Peach & Lily brings ‘zombie cell’ innovation to Ulta’s skin-care assortment
Peach & Lily is betting that “zombie cells” can become beauty’s next mainstream science story with a $59 senolytic moisturizer launching across more than 1,500 Ulta Beauty stores.
zombie cellsskin careUlta BeautyPeach & LilyUlta Beauty
Beauty Briefing: Why social media users are boycotting Naturium
This week, Glossy checked in on the backlash to Naturium founder Susan Yara’s recent beachside photos. Additionally, Gap relaunches its ‘90s fragrance hits as part of its return to beauty, and Birchbox founder Katie Beauchamp brings the skinification trend to nails.
Naturiumboycottsocial mediaNaturiumGap
HubSpot AEO vs. Semrush AI Visibility: Which is right for your team?
If you’re comparing HubSpot AEO vs Semrush AI Visibility Toolkit, I tested both for you as a marketing and AEO practitioner myself and will share my detailed review.
品牌营销人工智能谷歌 Google
The back-to-school denim wars are starting earlier and lasting longer
From Pacsun to Kohl's to Gap, denim is front and center in an increasingly elongated back-to-school season.
denimback-to-schoolretail campaignsPacsunKohl's
Google just redesigned the search box for the first time in 25 years — here’s why it matters more than you think.
For a quarter century, the Google search box has been one of the most recognizable interfaces in computing: a thin white rectangle, a blinking cursor, a few typed words, and a list of blue links. On Tuesday, Google will formally retire that paradigm. At its annual I/O developer conference , Google announced a sweeping redesign of the search box itself — the literal text field where billions of que
品牌营销人工智能财报增长谷歌 Google
Railway secures $100 million to challenge AWS with AI-native cloud infrastructure
Railway , a San Francisco-based cloud platform that has quietly amassed two million developers without spending a dollar on marketing, announced Thursday that it raised $100 million in a Series B funding round, as surging demand for artificial intelligence applications exposes the limitations of legacy cloud infrastructure. TQ Ventures led the round, with participation from FPV Ventures , Redpoint
品牌营销人工智能消费洞察亚马逊 Amazon谷歌 Google
Claude Code costs up to $200 a month. Goose does the same thing for free.
The artificial intelligence coding revolution comes with a catch: it's expensive. Claude Code , Anthropic's terminal-based AI agent that can write, debug, and deploy code autonomously, has captured the imagination of software developers worldwide. But its pricing — ranging from $20 to $200 per month depending on usage — has sparked a growing rebellion among the very programmers it aims to serve. N
人工智能消费洞察设计创意亚马逊 Amazon阿里巴巴 Alibaba
Listen Labs raises $69M after viral billboard hiring stunt to scale AI customer interviews
Alfred Wahlforss was running out of options. His startup, Listen Labs , needed to hire over 100 engineers, but competing against Mark Zuckerberg's $100 million offers seemed impossible. So he spent $5,000 — a fifth of his marketing budget — on a billboard in San Francisco displaying what looked like gibberish: five strings of random numbers. The numbers were actually AI tokens. Decoded, they led t
品牌营销人工智能社媒内容微软 Microsoft
Salesforce rolls out new Slackbot AI agent as it battles Microsoft and Google in workplace AI
Salesforce on Tuesday launched an entirely rebuilt version of Slackbot , the company's workplace assistant, transforming it from a simple notification tool into what executives describe as a fully powered AI agent capable of searching enterprise data, drafting documents, and taking action on behalf of employees. The new Slackbot, now generally available to Business+ and Enterprise+ customers, is S
品牌营销人工智能社媒内容OpenAIAnthropic
Anthropic launches Cowork, a Claude Desktop agent that works in your files — no coding required
Anthropic released Cowork on Monday, a new AI agent capability that extends the power of its wildly successful Claude Code tool to non-technical users — and according to company insiders, the team built the entire feature in approximately a week and a half, largely using Claude Code itself. The launch marks a major inflection point in the race to deliver practical AI agents to mainstream users, po
人工智能消费洞察财报增长OpenAIAnthropic
Nous Research's NousCoder-14B is an open-source coding model landing right in the Claude Code moment
Nous Research , the open-source artificial intelligence startup backed by crypto venture firm Paradigm , released a new competitive programming model on Monday that it says matches or exceeds several larger proprietary systems — trained in just four days using 48 of Nvidia's latest B200 graphics processors . The model, called NousCoder-14B , is another entry in a crowded field of AI coding assista
品牌营销人工智能社媒内容爱马仕 Hermès阿里巴巴 Alibaba